Internet Marketing Strategy 2.0

If you have long been wondering which are the most important factors that affect how your web site is ranked inside Google search results (SERPs), here is a very comprehensive infographic by Search Engine Journal which visually summarizes the top 200 variables that likely affect your Google ranking.

The factors are generally derived by referring to Google official guidelines and announcements and even more on pragmatical analysis, testing and voting by SEO experts, like in the case of SEOMoz famous "Ranking Factors" online resource.

In this case the author of the infographic (Brian Dean) unfortunately does not disclose how and from where he has pulled together the information he has so nicely curated into this infographic.

The over 200 factors presented are aptly grouped in ten areas:

1. Domain Factors
2. Page-Level Factors
3. Site-Level factors
4. Backlink Factors
5. User Interaction
6. Social Signals
7. Brand Signals
8. On-site Webspam factors
9. Off-pag Webspam factors
10. Special Algo Rules

These factors have been changing quite significantly over the last two years and they are continuously being improved and refined, with old ones being gradually de-emphasized, and new ones being added and increasing in importance.

Useful reference. 7/10

Full infographic: http://www.searchenginejournal.com/infographic-googles-200-ranking-factors/64316/