Internet Marketing Strategy 2.0

Translate this idea to your specific reality, niche or industry and you have a great approach that integrates storytelling in its DNA and a fantastic way to always have interesting and attention-grabbing content for your readers.

The story of Dave Gorman, a British stand-up comedian, goes like this:

"...instead of trying to think of interesting things to write about for his act, he would do interesting things – and then write about those.

It turns out that people are far more interested in the weird or exciting things you’ve done that in the weird or exciting things you’ve just thought about."

A simple idea like this can truly transform the way you approach writing and the creation of content to build your own reputation and credibility online.

"In other words, doing interesting stuff makes you an interesting person to follow."

Thanks to Ian Brodie for this article of 2012, but as valuable to read now as it was then. 

Inspiring. 8/10

Full article: http://www.ianbrodie.com/marketing/interesting-content/ 

Reading time: 4':35" 

Here is why storytelling is so effective and uniquely powerful.  

Bufferapp co-founder Leo Widrich has written, back in 2012, a very interesting and informative article on the topic. Here a few passages from it: 

"When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.

The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:

"When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. 

By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."

A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation."

Truthful. Inspiring. Very useful. 8/10

Full article: http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains 

Reading time: 7':30"