Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Stop Thinking About What To Write About, Start Doing It: The Story of Dave Gorman

Stop Thinking About What To Write About, Start Doing It: The Story of Dave Gorman | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:



Translate this idea to your specific reality, niche or industry and you have a great approach that integrates storytelling in its DNA and a fantastic way to always have interesting and attention-grabbing content for your readers.


The story of Dave Gorman, a British stand-up comedian, goes like this:


"...instead of trying to think of interesting things to write about for his act, he would do interesting things – and then write about those.


It turns out that people are far more interested in the weird or exciting things you’ve done that in the weird or exciting things you’ve just thought about."


A simple idea like this can truly transform the way you approach writing and the creation of content to build your own reputation and credibility online.


"In other words, doing interesting stuff makes you an interesting person to follow."


Thanks to Ian Brodie for this article of 2012, but as valuable to read now as it was then. 



Inspiring. 8/10



Full article: http://www.ianbrodie.com/marketing/interesting-content/ 


Reading time: 4':35" 





Deborah Fillman's curator insight, October 21, 2014 2:26 PM

Have you done anything interesting lately? Don't get hung up on what "interesting" means--remember, Larry David and Jerry Seinfeld created an entire series around seeing the "interesting" and amusing in the mundane things we do everyday. Few of us have the freedom (or money) to travel the globe doing interestingly mundane things, but we DO things every day that are more interesting than we might think!

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SEO Trends - The Successful Way Forward Is Only One: Produce Good Content

SEO Trends - The Successful Way Forward Is Only One: Produce Good Content | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:



Andrew Gouty analyzes the history of SEO, while highligthing how increasingly important it is to look less at "SEO tactics" and more at producing truly quality content.


The article cum infographic reviews the main five SEO eras, from the 1994-99 Meta era, and through the PageRank years (2000-2003), the Florida era (2004-2009), the Content Era (2010-12) and the Present Day.


A good, fact-supported overview of what really counts when it comes to content visibility on the web.



Useful. Data-rich. 8/10


Full article + infographic: http://www.raidious.com/content-marketing/the-history-of-seo-effectiveness/ 





Alex McCardell's curator insight, September 19, 2013 5:48 AM

Good content is not just a trend. Communicate effectively for your users/customers = optimised SEO

Alexandra Salzedo's curator insight, September 22, 2013 10:17 AM

Without valuable content the brand risks losing valuable interactions with their community

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Content Strategy Resources: The Ultimate Curated Collection

Content Strategy Resources: The Ultimate Curated Collection | Internet Marketing Strategy 2.0 | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
Robin Good's insight:



If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for.


Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online. 


From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy.



Free to use.


Check it out: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ 





Brad Tollefson's curator insight, December 1, 2013 5:33 PM

So are Content Marketing and Content Strategy the same? No, but they are clearly related, so a better question to ask might be: are these two practices compatible with each other? Definitely!...

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How To Use Content To Turn Fans Into Paying Customers

How To Use Content To Turn Fans Into Paying Customers | Internet Marketing Strategy 2.0 | Scoop.it

By Patricia Redsicker -  http://bit.ly/xPDu0z 

 

How do you attract passionate customers?

What can you do to cut through the noise and get people to notice what you have to say?

 

The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems.

 

Why Content?
It’s interesting content that drives people to push that Share button or say to themselves, “Wow! This is a great article! I think I’ll subscribe.”

 

Here’s an analogy: If a big-time investor invited you to pitch your business idea to him, how much effort would you make to impress him?

 

I’m guessing that you wouldn’t dare show up without a compelling idea and a well-thought-out strategy. And yet most businesses do just that when it comes to social media marketing.

 

Given the opportunity to influence an online audience of potential customers, they simply show up without preparing a compelling message.

 

No wonder they don’t see the results they want with their social media campaignshttp://bit.ly/AkkhCK 


Via maxOz
maxOz's comment, February 17, 2012 8:56 PM
Thanks Robin, I am honoured x