If you are looking for concrete examples of how you can significantly improve user adoption of your new online service, you better check out this new mini-site dedicated to illustrate in detail how popular online services turn the sign-up and getting started process into a success.
For each service reviewed you can flip through an illustrated slideshow that highlights each and every detail that makes a difference in the signup process.
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Best practice: onboarding. Best overview I have seen so far. Really good.