Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Now You Are in Trouble: Google Blocks All Referrers Data Also in Google WebMaster Tools

Now You Are in Trouble: Google Blocks All Referrers Data Also in Google WebMaster Tools | Internet Marketing Strategy 2.0 | Scoop.it
Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers.
Robin Good's insight:


Danny Sullivan reports today on Search Engine Land: "Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data, most likely due to a bug."


You can check for yourself: go to your Google Webmaster Tools and see if you see any referrer data past Sept.25th. I don't. What about you?



Very worrisome for whoever relies a lot on keyword data. 8/10


Full article: http://searchengineland.com/google-webmaster-tools-blocks-keywords-173153 





sophiedesc's curator insight, October 1, 2013 12:16 PM
"A Bug Or An Intentional Move?"
jmwakasege's comment, October 2, 2013 12:00 AM
Content marketer should brace themselves, this might be just a warm up from Google.
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Google Hides 75% of Search Terms and Encrypts Searches Also for Non-Signed In Users

Google Hides 75% of Search Terms and Encrypts Searches Also for Non-Signed In Users | Internet Marketing Strategy 2.0 | Scoop.it
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads.
Robin Good's insight:



Danny Sullivan reports on SearchEngineLand about the recent quiet change by Google aimed a encryprinting all users search activity.


"Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales."


What's the truth? No-one is really sure at the moment, but if you want to find out exactly why this is quite relevant to independent publishers and - better yet - how to still access and archive most of those keywords, read the rest of this good article.



Informative. Very useful. 8/10


Read the full story here: http://searchengineland.com/post-prism-google-secure-searches-172487 



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