Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
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10-Point Guide To Authority Link Building | SEOMoz

10-Point Guide To Authority Link Building | SEOMoz | Internet Marketing Strategy 2.0 |

Robin Good: Neil Patel at SEOMoz says it right:

"...nearly half of what determines the rank of your site is based upon the types of links driving to your site."

And it is true, that even now, knowing the tactics and skills required to build incoming quality links to a web site, can still be tangibly beneficial to the visibility of that site inside the SERPs.

In this 10-point guide to link-building, Neil Patel provides a good basic roundup of popular approaches to link building while providing inspiration and examples on how to do it.

Here an excerpt of the ten key points he discusses:

Rule 1: Write content that attracts Editorial In-content Links

Rule 2: Fix other people’s broken links

Rule 3: Create a desirable image library

Rule 4: Offer to write a column or do a guest post

Rule 5: Go to where your target audience hangs out

Rule 6: Fill gaps in content

Rule 7: Contact big media at the right time

Rule 8: Approach government or education sites

Rule 9. Buy links without penalty

Rule 10: Know the difference between a good and a bad site"

For each one of the Rules, Neil provides a good explanation of what he means, and some real cases or examples of how you can do this too. He also provides links to some useful resources, tools and examples.

Useful. 7/10

Full guide: 

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Link Building Methods Compared: 26 Different Approaches To Boost Your Rankings | Dave Cain

Link Building Methods Compared: 26 Different Approaches To Boost Your Rankings | Dave Cain | Internet Marketing Strategy 2.0 |

Robin Good: If you are looking for some new fresh ideas on how to boost, improve or optimize your link building campaign, here is some really good advice.

Dave Cain has put together a list of 26 different methods to do inbound links for your site, and for each one it has provided some insight on how valuable and effective this is in his experience.

I think that Dave's advice is right on target and after having read his article I am happy to recommend it to anyone who is looking to do some effective link building.

Here his five top recommended link building methods:

  • Social networks
  • Blog posting
  • Social bookmarking
  • Guest blogging
  • Video creation

Recommended. 8/10

To get the other 21, read the full article here:   

Dave Cain's comment January 5, 2012 4:00 PM
Hey Robin - thanks for the shares, promotion and kind words, greatly appreciated.

Robin Good's comment, January 5, 2012 4:14 PM
Thank YOU Dave! Do more great stuff and I am here to pick it up! :-)
Rescooped by Robin Good from Marketing Strategy and Business!

The Power of Using Curated Lists of Resources for Link Building | SEOmoz

The Power of Using Curated Lists of Resources for Link Building | SEOmoz | Internet Marketing Strategy 2.0 |

Lists are awesome for link building because someone else has already done some of the hard work for you. If you can find good quality, curated lists of websites, then you can be reasonably sure that you have found sites that are good ones to get links from.


You still want to run your own analysis and due diligence, but the end output is probably going to be a higher majority of quality sites than you would have gotten from pulling lists straight from Google SERPs.


The process I use can be broken down into the following:


1. Find your Lists:

There are multiple ways of doing this and there are probably more places to find them than you think.

- Curated lists found on other websites;
- Top x type lists found on other websites;
- Public Twitter lists;
- Good quality directories;


2. Scrape together your master list:

Here are a couple of ways of pulling link targets from a page very quickly without building a tool.

- Multi-links for Firefox;

- Scrape similar plugin for Chrome;


3. Filter and prioritise:

Now we need to filter, sort and prioritise. Chances are that you have ended up with a pretty big list of potential link targets, so you need someway of knowing where to start to give you a good return.

- Filtering using Excel;

- Filtering using Google Docs;


Full article: 

(Curated by Giuseppe Mauriello)

Via Giuseppe Mauriello
Giuseppe Mauriello's comment, January 9, 2012 3:52 PM
Hi Robin,
thanks for your final mention to me!
Much appreciated!