Internet Marketing Strategy 2.0
177.1K views | +1 today
Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
Your new post is loading...
Your new post is loading...
Scooped by Robin Good!

How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use

How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use | Internet Marketing Strategy 2.0 |

"A good story can make or break a presentation, article, or conversation. But why is that?" 

Robin Good's insight:

Here is why storytelling is so effective and uniquely powerful.  

Bufferapp co-founder Leo Widrich has written, back in 2012, a very interesting and informative article on the topic. Here a few passages from it: 

"When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.

The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:

"When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. 

By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."

A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation."

Truthful. Inspiring. Very useful. 8/10

Full article: 

Reading time: 7':30" 

Janice Mobsby's curator insight, February 17, 2014 5:29 PM

I love "Story Telling"... Most of the time my articles are written in story line..It's fun to write & fun to read...Always make sure there is a point to your story..That's the idea..


Thanks for sharing..:)

Scooped by Robin Good!

Why Storytelling Is The Future of Marketing

Robin Good's insight:

Jennifer Aaker does a great job of visually illustrating in a 5-minute clip why storytelling is so effective when it comes to communicating and marketing effectively with your customers.

"...stories are more meaningful–more memorable, more impactful, and more personal–than statistics alone..."

a) By packaging information into engaging stories, readers have the opportunity to memorize better what you are telling them, and to identify more with the situation and issues you are solving. 

b) Studies show that people are more willing to listen to, trust and buy from those people who have stories that they believe in. 

c) Emotions drive decisions and we rationalize them only after having made them.

These are just some of the reasons why, storytelling comes back to regain its original marketplace role: the driver of good conversations around which business is made.

Excellent video. Highly recommended. 9/10

Reference info: 

Check also: 

Susan Velez's curator insight, October 5, 2013 12:50 PM

Awesome video and I know that story telling can be very powerful. I guess it's time to start reading more stories so I can get better at telling stories.

Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Scooped by Robin Good!

Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 

Robin Good's insight:

When I talk about story-telling in my courses and workshops, people think immediately that they need special tools to put together images, text and video that can facilitate this task.

Story-telling is both so engrained in our human culture and yet so far removed from our typical marketing approaches that most people selling something online peddle and scream rather than doing what their fathers and grandfathers have done for centuries to sell their properties, skills and products: telling great stories that engage listeners.

Google has done a wonderful job in creating and maintaining a unique collection of self-produced story-telling examples in the form of a growing set of short videos (most are less than 2 mins long).

By viewing them you not only live through an intense, often touching emotional story, but - on the side - without ever pushing it - you get to see how vital and useful Google services can be inside people lives. 

The same thing you and me should be doing when promoting our own products and services. Story-telling.

Inspiring. Excellent work. 9/10

Check out the Google Stories channel here: 

Maurizio Barracco's curator insight, December 9, 2013 4:53 AM

Non sempre i sogni possono realizzarsi ma un modo per renderli simili alla realtà esiste sempre basta volerlo con tutto se stessi

Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video @Robin Good

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.