Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
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Education Is The New Marketing Strategy

Education Is The New Marketing Strategy | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Just as much as music is no longer in the hands of record companies and books are no longer in the hands of traditional book publishers, learning is not anymore in the hands of schools and other educational institutions.


Today a person can learn from a myriad of new different sources, at his own pace and time.


"The internet has democratized education and businesses should take notice.


You are in business because you have some area of expertise.


Sharing your expertise is a way to help you build your brand and provide value."


From the original article: "The Education of Millionaires, a book by Michael Ellsberg that proposes that the best investment in education is one that offers lifelong, relevant knowledge that will make you financially successful.

He urges people to find mentors and experts to teach the skills they need, rather than investing six figures in a traditional college education that is unlikely to contribute to their ability to earn a living.

I have mixed feelings about suggesting that people forgo or drop out of college, but I believe we are seeing a trend worth noting.


People are looking to non-traditional sources to learn from. Education and business are merging. "


The article is full of short, valuable insights, like these:


"As a brand, your expertise in the product you sell — in every way it affects the people who use it — sets you apart. If you sell shoes, you could teach fashion or fitness. If your product is food, teach nutrition."


"Consumers need information to choose when there are too many options."


"Education is a form of curation."


Right on track. Must-read. 8/10


Full article: http://www.socialmediaexplorer.com/digital-marketing/education-is-the-new-marketing/




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How to Create an Effective Google+ SEO Content Strategy

How to Create an Effective Google+ SEO Content Strategy | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you have decided to move on to Google+ ground and start doing something serious about it, I wouldn't hesitate one second in recommending this truly thorough guide on setting up an effective marketing strategy via Google+.

Neil Patel at Search Engine Journal covers it all. From how to optimize your Google+ Profile and Circles to how to format your Google+ post and headlines, he does a thorough job of summarizing and explaining clearly what you need to do to make Google+ work for you.


Very useful. 9/10


Full article: http://www.searchenginejournal.com/how-to-create-an-effective-google-seo-content-strategy/39734/  

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SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin

SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you want to examine and question some of the critical issues that may be influencing the performance of your site / business online, this video lesson from SEOMoz CEO Rand Fishkin can provide you with lots of valuable and actionable insight.


Achieving greater effectiveness in selling whatever you are proposing online is not just a matter of proper tagging and SEO optimization tasks. There are a lot of other factors mixed in with those that determine, beyond what search engines may think, how credible, reputable and worth of my time and money your site really is. 


And that's where you should spend more attention.


Rand goes over a number of very important factors like:

- niche focus

- brand trust

- presentation

- pricing 

- design and UX

- quality of content 

- industry reputation

- domain naming

- social proof

and more.


Highly recommended. 9/10


Video + full text transcription: http://www.seomoz.org/blog/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday 

Martin Harris's curator insight, July 6, 2013 5:01 AM

RAND FISHKIN AT SEO Moz

Dean Ryan G. Martin's curator insight, October 16, 2014 10:56 PM

Yes. It's true. 

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Key Steps in Setting Up Your Google+ Business Page

Key Steps in Setting Up Your Google+ Business Page | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you are seriously considering to jump on the Google+ bus and to do all that is needed to leverage the new social network and the unique benefits it may have on your SEO, check the advice provided in this article.


"Google+ Business Pages offer unprecedented search ranking advantages, so make optimizing your profile for both regular Google search and G+’s internal search your first priority.


Next you’ll want to make sure your profile “sells the follow.” Does it capture attention and say, “You’ll want me in your circles!” in those few seconds when someone takes their first look?"


Then, these that follow need to be your key stratgic steps:


1. Optimize Your Page for SEO


2. Upgrade Your Page’s Visual Appeal


3. Fill Your Post Stream with Quality Content


4. Begin to Attract Followers


5. Engage!


 

Here all the details on how to do it: http://windmillnetworking.com/2012/01/24/first-5-things-google-plus-business-page/ 

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