Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
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The Beginner's Guide To SEO By SEOmoz With Updates 2012

The Beginner's Guide To SEO By SEOmoz With Updates 2012 | Internet Marketing Strategy 2.0 |

From the original article: "SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced.


The recent power of social sharing has had a huge effect on search, and search engine company recommendations to get the best rankings in their search engines have changed as crawl tactics are getting smarter.

SEOs of all levels have had to re-learn strategies and best practices to make sure their website’s SEO is set up for winning results.


The newly updated Beginner’s Guide to SEO is bursting with new changes, but here are some top additions to keep an eye out for:


***Home-grown SEO is a trend that is catching on, but there’s a lot to learn to make sure your site’s SEO is up to par. Whether you’re considered using a consultant, firm, or learning SEO on your own, this new section is a must-read.


***Building for Users, Not Search Engines:

This awesome new section highlights three ways people look for information through search queries fitting into the categories of Do, Know, and Go. What are users looking for?


***The Last Chapter is packed full of new recommendations on metrics to track, analytics software to implement, metrics provided by search engines to use, and tips to applying the data you track towards real life solutions..."


Read the full article here:


Full guide:


Via Giuseppe Mauriello
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Title Tags: Everything You Need to Know About Using Them Effectively

Title Tags: Everything You Need to Know About Using Them Effectively | Internet Marketing Strategy 2.0 |

From the original article: "Title tags are the nuclear warheads of content marketing: While they contain only a very small mass — roughly 65 characters — they pack an unbelievable punch.


Because of title tags’ enormous impact on SEO, social sharing and conversion, content marketers should know how they work, and how to put them to work


Theoretically, title tags can be of any length. However, length and composition are greatly influenced by the fact that Google displays only the first 65 characters or so in search engine results.


a) Remember that each title tag on a website or blog should be unique, and completely relevant to the content of the page.


b) Besides appearing in search engine results, title tags are displayed in many other high-visibility locations, including in browser tabs and social media shares.


c) Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about.


d) Explain well and your pages will enjoy higher rankings; explain poorly and Google won’t know how to match up your page to search queries."


Continue reading The Many Faces Of A Title Tag here - 


by Brad Shorr - - @bradshorr

Via maxOz
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Excel for SEO: The Full Illustrated Guide

Excel for SEO: The Full Illustrated Guide | Internet Marketing Strategy 2.0 |

From the original article: "Many SEOs are now finding themselves faced with the task of doing fairly complex data analysis to improve their search strategies, and Excel adequacy is not quite enough.


With this document I intend to share some of the most valuable aspects of Microsoft Excel for the SEO. It is far from an exhaustive look at everything that can be done with Excel, but hopefully a strong foundation for the SEO’s toolkit.


So if pivot tables, IF statements, absolute references and nested functions make you scratch your head, read on..."

In-depth. Comprehensive. 8/10

Full Guide: 

(Special thanks to Alex Briscese for suggesting it) 

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