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Bottom-up, consumer-centered online marketing strategy news
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How To Leverage The Google Plus Box: Key Ranking Factors Report

How To Leverage The Google Plus Box: Key Ranking Factors Report | Internet Marketing Strategy 2.0 | Scoop.it

From the article intro: "Google Search Plus Your World builds traffic a bunch of ways.


The best (so far) is the ‘Plus Box’: The Google Plus Box.


...


Question is, how does Google decide which pages and profiles get that coveted spot?


Also, how does Google decide which search queries get the plus box, and which ones don’t?


Key takeaways:


The top factors for plus box placement appear to be, from most to least important:

  • Reach
  • Circle membership
  • Freshness
  • Post frequency (if your posts are good)
  • Average plus ones per post
  • Re-shares and replies (comments) per pos
  • And, Google’s far more likely to show a plus box for broad concepts with low commercial intent, versus niche terms with high commercial intent

Here’s what I recommend you do, if you want your best shot at an organic placement for your plus profile:

  • Circle influential people with big circle membership.
  • Comment on and re-share their stuff.
  • Post frequently. At least a few times a day. 
  • Try to gain relevance for the non-commodity term that fits your industry. “Design”, not “Designer”. “Fashion”, not “Jeans”."

If you want to check out an in-depth report, that leveraged also the contribution of other 40 SEO experts, provides lost of detailed info and stats, I do suggest you take a dive into this interesting report from Ian Lurie.

Very informative. 9/10 


Full report: http://www.conversationmarketing.com/2012/02/google-plus-box-ranking-factors-report.htm 

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Google+ Brand Page Verification: How To Do It

Google+ Brand Page Verification: How To Do It | Internet Marketing Strategy 2.0 | Scoop.it

From the article intro: "Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page.


...but


Google has provided a way for you to verify your page to Google.


As a verified page, you should get preference in Google and Google+ search results, and you’ll also qualify for Direct Connect when it rolls out more broadly. (Direct Connect allows searchers on Google to go straight to your Google+ brand page by entering a “+” in front of your brand name. It is currently available only to a select few brands.)


If you use the fullest version of the badge, it even displays friends of the visitor who have +1ed you, a +1 button, and an “Add to Circles” button. The +1 button will display your aggregated number of +1s from your home page, your Google+ Page, and any AdWords ads you’ve linked to +1."


Recommended. 8/10


Here's how to how to verify your Google+ Page:

http://www.virante.com/blog/2011/11/15/how-to-verify-your-google-brand-page-with-google/ 

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Google+ for SEO: 5 Effective Tactics To Leverage Google+ To Gain Extra Visibility In The SERPs

Google+ for SEO: 5 Effective Tactics To Leverage Google+ To Gain Extra Visibility In The SERPs | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you are exploring the idea of investing more resources and time to leverage Google+ potential to help you gain extra visibility inside search engine result pages, Kristi Hines has some really good advice and resources for you.

In this excellent article she provides 5 key tactics that you can put to use right now to improve your SEO visibility by leveraging Google+ to the max.

Here the 5 key tactics recommended:


#1: Get More Followers

#2: Set Up Authorship With Your Personal Profile

#3: Directly Connect Your Page

#4: Encourage +1′s

#5: Fill Out Your Information on your G+ page

 

But the value is all in the specific advice, steps and examples she provides.


Must read. 9/10.

Read the full article here:  http://www.socialmediaexaminer.com/how-you-can-use-google-plus-to-impact-search/ 

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SEO: 6 Key Things To Do To Leverage The Merging of Google+ Data into the SERPs

SEO: 6 Key Things To Do To Leverage The Merging of Google+ Data into the SERPs | Internet Marketing Strategy 2.0 | Scoop.it

Here six key things you should keep in mind if you want to do SEO optimization that leverages to the max the recent merging of Google+ results into the SERPs: 


1) It will be more important than ever to be positively connected to people and influencers within the industries you represent.

2) Treat your Google profile like your own site. Assume that your actions always influence your GPA.

3) Treat +1s like links. Meaning, don’t +1 things that are spammy, because it may adversely affect your GPA.

4) When other sites publish your guest posts, make sure they not only link to your site, but also link to your G+ profile using rel=”author”.

5) Try to have your own content +1′d and shared by as many people as possible.

6) Strive to get links on a profile with an assumed high GPA. 

 

Read more: http://raventools.com/blog/what-the-merging-of-google-and-google-search-means-to-seo/


Via Antonino Militello
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The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.


Key sections in this guide include:


  • Google+ Search Facets
  • Google+ Search Results
  • Google+ People and Pages Results
  • Google+ Search Spam
  • Search+
  • People and Pages
  • Google+ Posts
  • Google +1 Button
  • Google+ Social Snippets
  • Google+ Content
  • Google+ Formatting
  • Google+ Brand Pages
  • Google+ Authorship
  • Google+ Influence
  • Circle Count

Three key takeaways:


1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.


2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.


3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.


It is indeed a must-read. 9/10


Full guide: http://www.blindfiveyearold.com/google-plus-seo  

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