Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Scooped by Robin Good
February 21, 2012 11:35 AM!

The New SEO Process

The New SEO Process | Internet Marketing Strategy 2.0 |

From the article: "...The new SEO process is not about chasing the algorithm; it’s about fulfilling the needs of the people the algorithm serves.

It’s about creating and discovering the content that resonates with the people that a business is trying to reach and then also covering the technical bases required to get results.

It’s about understanding the connections between keywords in the mind of your target audience in order to optimize for them effectively.

And most importantly, it’s about having SEO become the driver of the marketing mix rather than the outcast. No doubt SEO will remain the esoteric “Calculus of Marketing” but it’s time to prove that we can actually do the math so to speak."

Key elements of the new SEO process analyzed in this guide:

  • Opportunity Discovery 
  • Market Research 
  • Audience Research
  • Analytics Mining
  • Social Listening 
  • Quantitative Analysis
  • Keyword Research 
  • Site Audit 
  • Asset Inventory
  • Content Audit
  • Brand Relationships
  • Offline Assets 
  • Competitive Analysis 
  • Measurement Planning 
  • Content Ideation
  • Content Production
  • Technical Build 
  • Implementation Audit
  • Social Strategy 
  • Link Strategy 
  • PR 
  • Contests 
  • Events 
  • Social Media
  • Measurement
  • Reporting
  • Link Reporting 
  • Optimization 
  • Brand Buy-In

Each element is analyzed and discussed as to explain its importance and how to effectively leverage it.

Comprehensive. 8/10

Full guide:  

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Rescooped by Robin Good from SEO and Social Media Marketing
February 20, 2012 8:08 AM!

SEO and The Social Signals Strategy: How To Plan Your Own | iMediaConnection Blog

SEO and The Social Signals Strategy: How To Plan Your Own | iMediaConnection Blog | Internet Marketing Strategy 2.0 |

From the original article: "Are backlinking strategies starting to take a back seat to social signals as they relate to SEO?


In this blog post you will discover:


1) How Google’s algorithm changes impact both backlinking and social signaling.


2) How to build an SEO social signals strategy.


3) How your SEO backlinking and social signals strategies come together in your content strategy.


4) How to measure it all.


So, Don’t focus just on backlinks in your SEO strategy.

Start to think about your SEO social signals strategy across your web presence."


Find out more:

Via Antonino Militello
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