Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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How To Leverage The Google Plus Box: Key Ranking Factors Report

How To Leverage The Google Plus Box: Key Ranking Factors Report | Internet Marketing Strategy 2.0 | Scoop.it

From the article intro: "Google Search Plus Your World builds traffic a bunch of ways.


The best (so far) is the ‘Plus Box’: The Google Plus Box.


...


Question is, how does Google decide which pages and profiles get that coveted spot?


Also, how does Google decide which search queries get the plus box, and which ones don’t?


Key takeaways:


The top factors for plus box placement appear to be, from most to least important:

  • Reach
  • Circle membership
  • Freshness
  • Post frequency (if your posts are good)
  • Average plus ones per post
  • Re-shares and replies (comments) per pos
  • And, Google’s far more likely to show a plus box for broad concepts with low commercial intent, versus niche terms with high commercial intent

Here’s what I recommend you do, if you want your best shot at an organic placement for your plus profile:

  • Circle influential people with big circle membership.
  • Comment on and re-share their stuff.
  • Post frequently. At least a few times a day. 
  • Try to gain relevance for the non-commodity term that fits your industry. “Design”, not “Designer”. “Fashion”, not “Jeans”."

If you want to check out an in-depth report, that leveraged also the contribution of other 40 SEO experts, provides lost of detailed info and stats, I do suggest you take a dive into this interesting report from Ian Lurie.

Very informative. 9/10 


Full report: http://www.conversationmarketing.com/2012/02/google-plus-box-ranking-factors-report.htm 

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The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.


Key sections in this guide include:


  • Google+ Search Facets
  • Google+ Search Results
  • Google+ People and Pages Results
  • Google+ Search Spam
  • Search+
  • People and Pages
  • Google+ Posts
  • Google +1 Button
  • Google+ Social Snippets
  • Google+ Content
  • Google+ Formatting
  • Google+ Brand Pages
  • Google+ Authorship
  • Google+ Influence
  • Circle Count

Three key takeaways:


1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.


2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.


3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.


It is indeed a must-read. 9/10


Full guide: http://www.blindfiveyearold.com/google-plus-seo  

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