HubSpot's social media scientist, Dan Zarrella visited Harvard this week and shared some of his research about the science of social media as it applies to marketing. Dan attends many events where people share social media advice and most of it is what he calls ‘unicorns and rainbows.’
Stuff like ‘engage in the conversation’ or ‘hug your followers.’ It’s good sounding advice, and hard to disagree with. He says, "I am not going to tell you to punch your customers in the face. The problem is that it’s not based on anything more substantial than what ‘feels right’ typically". Dan likes to get beyond the unicorns and rainbows, into the real data, the real science about why people behave the way they do online and how marketers can leverage that behavior.
Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter... (Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz http://t.co/wBH45x5 via @SEOmoz)
Social Marketing Architecture: Building a case for landing page optimization in social media (RT @MarketingSherpa: Social Marketing Architecture: Building a case for landing page optimization in social media http://bit.ly/fMwCrP)