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Bottom-up, consumer-centered online marketing strategy news
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Washington Post (blog) - Today's guest blogger is Gabriel Shaoolian, the CEO and ...
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The concept of “Permission Marketing” isn't new; in ...
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Generational changes and economic turmoil are helping to upend traditional gender roles. Male-dominated industries such as ...
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When it comes to launching blogs and Websites, small businesses often go with Wordpress, and for great reasons: it's ...
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With mobile advertising on the upswing, marketers must remember that many consumers are still less than thrilled about ads on ...
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It seems as though every time you scan the web, there are posts and articles about companies that are using 2-D codes such as ...
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Steve Rubel reports from Davos where his boss, Richard Edelman, shared the 2011 Edelman Trust Barometer - an annual survey on ...
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Sometimes, all it takes is a little spark to set off a major forest fire. That is what seems to have happened with my New ... Next Tuesday Feb 2nd at 10am PST
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HubSpot's social media scientist, Dan Zarrella visited Harvard this week and shared some of his research about the science of social media as it applies to marketing. Dan attends many events where people share social media advice and most of it is what he calls ‘unicorns and rainbows.’
Stuff like ‘engage in the conversation’ or ‘hug your followers.’ It’s good sounding advice, and hard to disagree with. He says, "I am not going to tell you to punch your customers in the face. The problem is that it’s not based on anything more substantial than what ‘feels right’ typically". Dan likes to get beyond the unicorns and rainbows, into the real data, the real science about why people behave the way they do online and how marketers can leverage that behavior. Delete the scoop?
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Mobile apps are all the rage. There are a slew of startups targeting the iPad, countless entrepreneurs hacking together the ...
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Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter... (Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz http://t.co/wBH45x5 via @SEOmoz)
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Amazon said today it is launching a bulk email-sending service for businesses and developers as part of its web services.
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What are the key new media, communication and social technology trends that are going to affect you the most during ...
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Traditional marketing provides a better return on investment (ROI) for retailers than social media, according to a new report ...
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Social Marketing Architecture: Building a case for landing page optimization in social media (RT @MarketingSherpa: Social Marketing Architecture: Building a case for landing page optimization in social media http://bit.ly/fMwCrP)
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It’s clear that there are many, many ways to hack your Facebook profile. New profiles began appearing in December and here at ...
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Ad-ology’s “2011 Small Business Marketing Forecast” showed small businesses are interested in using more online video—45% of ...
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HubSpot's social media scientist, Dan Zarrella visited Harvard this week and shared some of his research about the science of ...
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I asked people to point out the most compelling Facebook fan pages they knew about. I was asking because I am interested in ...
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Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with ...
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In November, LinkedIn quietly introduced an upgrade to LinkedIn Companies that makes it both a critical and powerful tool for ...
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It’s time for the 2011 Edelman Trust Barometer! Trust me when I say, you’re going to want to hear this. According ...
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In the past three weeks, almost 10,000 Facebook users have “liked” this brief clip of the world’s cutest dog playing with a ...
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Social media start-up, mediafeedia has introduced a social media management tool aimed at businesses on Facebook.
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