This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.
Feel free to follow me on Pinterest at http://pinterest.com/jangordon/
or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media
Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.
"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.
"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?
I’ll tell you why I love it and why, as a brand, you should love it too.
****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.
****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.
Last November I spoke at TEDx about how through the Web, weird became profitable.
****Weird became something businesses could leverage. To me, that’s where social media is most effective –
****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.
And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.
**Pinterest works best when brands show customers what’s going on below the surface".
Read full article here: http://outspokenmedia.com/about/lisa-barone/
(Curated by Jan Gordon covering "Pinterest Watch")