Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding

Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:



If you are looking for concrete examples of how you can significantly improve user adoption of your new online service, you better check out this new mini-site dedicated to illustrate in detail how popular online services turn the sign-up and getting started process into a success.


For each service reviewed you can flip through an illustrated slideshow that highlights each and every detail that makes a difference in the signup process.


Free to use.


Very useful. Simple to understand. 9/10


Check it out now: http://www.useronboard.com/ 


http://www.useronboard.com/onboarding-teardowns/ 


UserOnboard is the work of Samuel Hulick.





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Thorsten Strauss's curator insight, July 12, 2014 6:25 AM

Best practice: onboarding. Best overview I have seen so far. Really good. 

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Best Landing Page Themes & Builders for Wordpress Reviewed and Compared

Best Landing Page Themes & Builders for Wordpress Reviewed and Compared | Internet Marketing Strategy 2.0 | Scoop.it
Which WordPress marketing theme is really the best? Check out this massive roundup review, comparing OptimizePress 2.0 to all its alternatives, to find out!
Robin Good's insight:



If you are looking for a landing page builder app, theme, plugin or software, I can't recommend enough this comprehensive guide by Shane Melaugh, to some of the best landing page Wordpress themes and landing page "generators" out there.


Nine different tools are closely reviewed and their pros and cons clearly identified. 


Finally a comparison table and a written set of recommendations from the author provide a clear-cut view of which tools can provide the best and most cost-effective solution.


My comment: Excellent, professional reviews and objective analysis make this a truly useful guide for identifying a good landing page builder. Although several other lesser-known but quite effective landing page builders are missing from this guide (Unbounce, Leadpages, KickOffLabs, PageWiz, Lander, InstaPage among others) the information provided in this guide is priceless and can litreally save you lots of hours of research. 


Good review, analysis and comparison. 8/10


Full guide: http://imimpact.com/optimizepress-compared/ 




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malek's curator insight, September 8, 2013 7:15 AM

Optimize Press or not?

The basic top table allude to OP, but don't make your mind until you read the whole post. A joy to go through

Kate Rieger's curator insight, September 11, 2013 9:59 AM

Excellent round-up of review of several different landing page builders. Haven't used Optimize Press, but not inclinded as I don't need a confusing or complicated backend.  I'll stick with Instabuilder. 

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Excel for SEO: The Full Illustrated Guide

Excel for SEO: The Full Illustrated Guide | Internet Marketing Strategy 2.0 | Scoop.it

From the original article: "Many SEOs are now finding themselves faced with the task of doing fairly complex data analysis to improve their search strategies, and Excel adequacy is not quite enough.


...


With this document I intend to share some of the most valuable aspects of Microsoft Excel for the SEO. It is far from an exhaustive look at everything that can be done with Excel, but hopefully a strong foundation for the SEO’s toolkit.


...


So if pivot tables, IF statements, absolute references and nested functions make you scratch your head, read on..."


In-depth. Comprehensive. 8/10


Full Guide: http://www.distilled.net/excel-for-seo/ 

(Special thanks to Alex Briscese for suggesting it) 

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Title Tags: Everything You Need to Know About Using Them Effectively

Title Tags: Everything You Need to Know About Using Them Effectively | Internet Marketing Strategy 2.0 | Scoop.it

From the original article: "Title tags are the nuclear warheads of content marketing: While they contain only a very small mass — roughly 65 characters — they pack an unbelievable punch.

 

Because of title tags’ enormous impact on SEO, social sharing and conversion, content marketers should know how they work, and how to put them to work

 

Theoretically, title tags can be of any length. However, length and composition are greatly influenced by the fact that Google displays only the first 65 characters or so in search engine results.

 

a) Remember that each title tag on a website or blog should be unique, and completely relevant to the content of the page.

 

b) Besides appearing in search engine results, title tags are displayed in many other high-visibility locations, including in browser tabs and social media shares.

 

c) Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about.

 

d) Explain well and your pages will enjoy higher rankings; explain poorly and Google won’t know how to match up your page to search queries."

 

Continue reading The Many Faces Of A Title Tag here - http://bit.ly/xyYScY 

 

by Brad Shorr - http://bit.ly/zjRgss - @bradshorr


Via maxOz
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Landing Pages: A Curated Guide To Real-World Mistakes

Landing Pages: A Curated Guide To Real-World Mistakes | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:


Peep Laja, a conversion optimization expert at Markitekt, has an excellent illustrated guide at ConversionXL guiding you through over 20 of the most common mistakes made when designing landing pages. 


For each issue Peep provides a real-world example with a screenshot and relevant commentary at what you should pay attention to.



Instructive. Good curation. 8/10


Full guide: http://conversionxl.com/21-ways-youre-screwing-up-your-landing-pages-and-what-to-do-about-it/#. 





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The Beginner's Guide To SEO By SEOmoz With Updates 2012

The Beginner's Guide To SEO By SEOmoz With Updates 2012 | Internet Marketing Strategy 2.0 | Scoop.it

From the original article: "SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced.

 

The recent power of social sharing has had a huge effect on search, and search engine company recommendations to get the best rankings in their search engines have changed as crawl tactics are getting smarter.


SEOs of all levels have had to re-learn strategies and best practices to make sure their website’s SEO is set up for winning results.

 

The newly updated Beginner’s Guide to SEO is bursting with new changes, but here are some top additions to keep an eye out for:

 

***Home-grown SEO is a trend that is catching on, but there’s a lot to learn to make sure your site’s SEO is up to par. Whether you’re considered using a consultant, firm, or learning SEO on your own, this new section is a must-read.

 

***Building for Users, Not Search Engines:

This awesome new section highlights three ways people look for information through search queries fitting into the categories of Do, Know, and Go. What are users looking for?

 

***The Last Chapter is packed full of new recommendations on metrics to track, analytics software to implement, metrics provided by search engines to use, and tips to applying the data you track towards real life solutions..."

 

Read the full article here: http://j.mp/LI7qUi

 

Full guide: http://www.seomoz.org/beginners-guide-to-seo

 


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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Internet Marketing Strategy 2.0 | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


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