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Influence Measurement Services Lie: Brian Solis Explains Why

Influence Measurement Services Lie: Brian Solis Explains Why | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Online services like PeerIndex and Klout are not really yet trusted indicators of your true influence, but things may change quite rapidly on this front.


In a written report packaged as a presentation deck entitled: "The Rise of Digital Influence", Brian Solis has released a report that breaks down the top 14 influence measuring services (Appinions, eCairn, Empire Avenue, Klout, Kred, mPACT, PeerIndex, PROskore, Radian6, Traackr, TweetLevel, TweetReach, Twitalyzer, and TwitterGrade) explaining what they are good for.


Here a few highlights from Techcrunch own review of Brian Solis' presentation: 


"Brian Solis believes that rather than sending out a flurry of tweets in hopes of boosting your score now, you should think about your short- and long-term goals with social media.


It’s not worth trying to game the system. I think services like Klout should inspire you to think critically about how to use Twitter, Facebook, LinkedIn and other social media.


That way you can increase your real-world influence and let your scores rise to reflect that, instead of the reverse."


"A lot of people think that nobody gives a damn about your Klout score, and that those from other services are equally useless. I disagree. They may not be very accurate yet, but they’re getting better quickly."


Insightful. 8/10


Full presentation by Brian Solis: http://www.slideshare.net/Altimeter/the-rise-of-digital-influence 


Original article: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/ 

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Measuring Influence and Reputation Online: A Million Little Klouts | Adweek

Measuring Influence and Reputation Online: A Million Little Klouts | Adweek | Internet Marketing Strategy 2.0 | Scoop.it

Social media-loving ninjas, gurus, and wizards may once have touted their Klout. But if the recent spate of criticisms over the company’s privacy, transparency, and methodology is any indication, these days, Klout is out.


Via Gust MEES
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