Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
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Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies

Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.


For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.


Very useful. 8/10.


Full examples collection: http://socialfresh.com/facebook-advertising-examples/ 

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Rescooped by Robin Good from Just Story It! Biz Storytelling
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Tell a Great Story, Forget About Branded Content | Forbes

Tell a Great Story, Forget About Branded Content | Forbes | Internet Marketing Strategy 2.0 | Scoop.it
Image via Wikipedia In a few short years, our ability to forcibly interrupt consumers with our advertising is going to be greatly diminished.  There will be more channels, more content across more screens, and many fewer interruptive ads.  Yes, we...

 

What great insights this article has! We already know storytelling is key to successful marketing but the author goes even further when saying, "But the concept of branded content is fundamentally flawed. By definition, branded content doesn’t even need to be good content. As long as we remain focused on creating something “branded,” we are missing the entire reason consumers are watching in the first place. It is a very subtle idea that requires brand managers and CMOs to shake off some of their core beliefs about how we talk to our customers."

 

And, "It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating."

 

Read the article for other great words of wisdom -- along with understanding the bleak future of marketing and advertising if we don't shift business efforts into becoming story-centric.

 

The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling:  story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).

 

But one step at a time :) ....


Via Karen Dietz
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janlgordon's comment, December 5, 2011 1:06 PM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return"
Martin (Marty) Smith's comment, December 5, 2011 10:00 PM
Thanks Khaled. Marty
Rescooped by Robin Good from Just Story It! Biz Storytelling
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How to Create Great Advertising with Storytelling | Smart Marketing Strategy

How to Create Great Advertising with Storytelling | Smart Marketing Strategy | Internet Marketing Strategy 2.0 | Scoop.it
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

 

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

 

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

 

Nice -- solid ideas without being too long or difficult to grasp :)


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Karen Dietz's comment, March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)