Internet Marketing Strategy 2.0

Good usability and web design advice from Neil Patel, who points out eight key things to pay serious attention to when optimizing your page content and layout, based on what eye-tracking data reports show.

I can only confirm, that based on my own experience as a web publisher, these eight points are indeed all very important and often underestimated. 

In particular I'd like to highlight three: 

1) Info chunks are best

2) You need a lot of white space

3) Use pictures of people

Read the full article to get better insight and understanding on why these factors are important and why it is useful to do something about them.

Rightful. Useful advice. 7/10

Full article: http://www.quicksprout.com/2014/04/16/8-powerful-takeaways-from-eye-tracking-studies/ 

Reading time: 5' mins.

Excellent advice, in this short but content-rich interview published by Ebyline. In it, John F. Doherty, head of one of the top SEO companies in the US, shares ten key tips about marketing, SEO and where to start, that can be of good help to new online startups.

The advice and suggestions provided are simple, straightforward and easy to read, thanks also to the good formatting style of the article.

Some of the best tips shared, focus on:

- what's the first step to take to market one's own company online

- how to create a social media following when you have none

- how to compete with established companies in the SERPs

- how to avoid the top four reasons for which Google penalizes a site

among several other ones.



Useful. Rightful. Clear. 8/10

Full article: http://blog.ebyline.com/2013/08/interview-with-john-doherty-distilled-ny-director-seo-for-startups/