Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies

Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:



Good usability and web design advice from Neil Patel, who points out eight key things to pay serious attention to when optimizing your page content and layout, based on what eye-tracking data reports show.


I can only confirm, that based on my own experience as a web publisher, these eight points are indeed all very important and often underestimated. 


In particular I'd like to highlight three: 


1) Info chunks are best


2) You need a lot of white space


3) Use pictures of people


Read the full article to get better insight and understanding on why these factors are important and why it is useful to do something about them.



Rightful. Useful advice. 7/10


Full article: http://www.quicksprout.com/2014/04/16/8-powerful-takeaways-from-eye-tracking-studies/ 


Reading time: 5' mins.





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Farid Mheir's curator insight, April 30, 2014 11:12 PM

5 minute read, it summarizes the key findings from eye tracking studies. No surprises (above the fold, big chunks, etc.) but it is nice to see all this in a single article. Annoying popup ads, just dismiss them to get to the post.

Cani FixThis's curator insight, October 6, 2014 3:38 AM

smart stuff

Thorsten Strauss's curator insight, October 25, 2015 3:39 PM

best practice: copy writing 

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Making Money Online: 21 Dos and Dont's by Seth Godin

Making Money Online: 21 Dos and Dont's by Seth Godin | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Seth Godin lays out 21 points to make money online. My favorites ten are:


"1) Stop Googling things like, "how to make money online." Not because you shouldn't want to make money online, but because the stuff you're going to find by doing that is going to help you lose money online. Sort of like asking a casino owner how to make money in Vegas...


2) Don't pay anyone for simple and proven instructions on how to achieve this goal. In particular, don't pay anyone to teach you how to write or sell manuals or ebooks about how to make money online.


3) Get rich slow.


4) Focus on the scarce resource online: attention. If you try to invent a way to take cheap attention and turn it into cash, you will fail. The attention you want isn't cheap, it's difficult to get via SEO and it rarely scales. Instead, figure out how to earn expensive attention.


5) Focus on trust. Trust is even more scarce than attention.


6) Don't worry so much about the 'online' part. Instead, figure out how to create value. The online part will take care of itself.


7) Build a public reputation. A good one, and be sure that you deserve it, and that it will hold up to scrutiny.


8) Obsessively specialize. No niche is too small if it's yours.


9) Hang out with people who aren't looking for shortcuts. Learn from them."


10) Read the rest of Seth's recommendations. It's worth it.


Must read. 9/10


The remaining 12 are all here: http://sethgodin.typepad.com/seths_blog/2012/05/how-to-make-money-online.html 

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10 Good Web Marketing Tips for New Startups from John Doherty of Distilled

10 Good Web Marketing Tips for New Startups from John Doherty of Distilled | Internet Marketing Strategy 2.0 | Scoop.it
Today, Ebyline proudly presents an exclusive interview with John F. Doherty, head of Distilled New York, founder of HireGun, international speaker, blogger, and photographer.
Robin Good's insight:



Excellent advice, in this short but content-rich interview published by Ebyline. In it, John F. Doherty, head of one of the top SEO companies in the US, shares ten key tips about marketing, SEO and where to start, that can be of good help to new online startups.


The advice and suggestions provided are simple, straightforward and easy to read, thanks also to the good formatting style of the article.


Some of the best tips shared, focus on:


- what's the first step to take to market one's own company online


- how to create a social media following when you have none


- how to compete with established companies in the SERPs

- how to avoid the top four reasons for which Google penalizes a site

among several other ones.



Useful. Rightful. Clear. 8/10


Full article: http://blog.ebyline.com/2013/08/interview-with-john-doherty-distilled-ny-director-seo-for-startups/




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Javier M - AxiomaWL's curator insight, August 18, 2013 8:30 PM

Awesome tips.

Sigrid de Kaste's curator insight, August 25, 2013 8:20 PM

Some nuggets to take away from this