Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
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Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Internet Marketing Strategy 2.0 | Scoop.it

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.


Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.


With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.


This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.


You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.


Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."


Informative. 8/10


Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ 

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How To Leverage Google Analytics To Find Out More Useful Information About Your Key Traffic Referrers

How To Leverage Google Analytics To Find Out More Useful Information About Your Key Traffic Referrers | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: By going beyond the superficial traffc data visible inside Google Analytics there is a treasure trove of valuable info, that only a few know how to get to.


Kristi Hines highlights for you where is that info and how you can get to it from Google Analytics data.


Specifically, she identifies a few key areas in which you can very useful info by looking deeper at Analytics:


1) Key Twitter users sending you traffic


2) Your most popular posts on Twitter


3) Which pages on your site get a lot of traffic from Google Image Search


4) Performance of your guest posts and your comments elsewhere


5) Traffic coming from LinkedIn shares, groups, answers or company pages


Useful. 8/10.


Full article: http://sem-group.net/search-engine-optimization-blog/5-things-you-can-learn-by-drilling-down-on-traffic-sources-in-google-analytics/ 

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