Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online.
|Scooped by Robin Good|
Patrizia Pappalardo, a young Italian startupper, just reminded me of a useful Google web service, especially for those in the US and Canada, which has gone unnoticed for many for over a year.
Called Google Consumer Surveys it allows you to run customer surveys on just about any topic you want in a unique and innovative approach.
It works like this:
c) Publishers get paid as their visitors answer
People browsing the web come across your questions when they try to access premium content like news articles or videos. Opinions are valuable, so answering the question gives them near instant access to the page they want for free.
With Google Consumer Surveys, you can run multi-question surveys by asking people one question at a time. This results in higher response rates (15-20% compared with an industry standard of 0.1 - 2%) and more accurate answers.
Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers.
Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface. Results appear as they come in, not days or weeks later.
In addition to raw data, charts summarize responses and insights highlight interesting differences. Using the DoubleClick cookie and the respondent’s IP address, Google Consumer Surveys infers demographic and geographic information for each response so you can easily segment by age, gender, location and more.
Check this white paper: Comparing the Accuracy of Google Consumer Surveys to Existing Probability and Non-Probability Based Internet and Telephone Surveys. (PDF, 631 KB)
Find out more: http://www.google.com/insights/consumersurveys/home