Rand Fishkin talks about Google's motivation behind their encryption.
|Scooped by Robin Good|
"Google is breaching an agreement that it has had with marketers for years.." says Randy Fishkin of SEOMoz, one of the foremost SEO world experts, when it comes to the recent Google decision to obscure up to 75% of all keyword search data.
The tacit agreement by which search engines would cooperate with their users by sharing search data and using it to improve the service provided seems to have reached the end of the road.
Fishkin is quite preoccupied by this and hopes that the EU may take action on this in some way while the US sits watching.
Other alternatives to fight back appear quite utopian:
"In theory marketers could fight back by excluding Google from crawling and indexing their sites. But the only way this would work is if tens of millions of sites all did it together."
Even Search Engine Land founder Danny Sullivan takes a strong position on this by stating himself: "“...a fairly large breach in the unwritten contract that’s long existed between search engines and publishers.
Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.
In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”"
Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period.
Very interesting. Must read for any web publisher. 8/10
Read the full article: http://blog.hubspot.com/uattr/seo-guru-google-is-abusing-its-monopoly-power
Check also Rand Fishking video interview here: http://blog.hubspot.com/uattr/seo-guru-google-is-abusing-its-monopoly-power (Bottom of the article) and text transcription: http://moz.com/blog/100-percent-keyword-not-provided-whiteboard-tuesday