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Robin Good's insight:
If you are looking for a way to become less dependent on SEO to keep your web site visibility on search engines, a new approach, promoting a radically different approach to conquer the search engine result pages, is emerging.
It is being called New SEO.
From obsessive keyword analysis and inbound linking focus the new SEO approach focuses on higher quality content and greater attention to audience engagement and relationship building.
The accompanying infographic from Positionly eloquently illustrates the key differences between the traditional way of doing SEO and the new approach.
"The old way of thinking about SEO meant that analytical and mostly technical knowledge was given an edge.
New SEO should prize analytical and mostly marketing knowledge."
Rightful. Useful reminder. 7/10
Original article and infographic: http://socialbarrel.com/sustainable-and-algorithm-proof-new-seo-methods-for-2013/52145/
Robin Good: If you are looking for ways to "engage" your customers, readers and fans, webinars are truly a great solution.
Not only they allow you to showcase your expertise while providing good value to your audience, but they give you a tremendous opportunity to "listen" to your fans real needs and to address them later with custom-designed services and products.
Lewis Howes writes: "...My recommendation is to host publicly available Q&A webinars throughout the year, which allows you to “give back” to your market while also gaining valuable intelligence.
...You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well.
When you solve real customer problems, you put yourself at the head of the pack in your niche."
Full article: http://www.copyblogger.com/webinars-for-engagement/
Robin Good: If you are seriously interested in optimizing and continuously improving the traffic, engagement level and subscriptions / sales on your web site, this article can provide some good basic advice on how to extract the most valuable actionable info from Google Analytics.
Three areas are of critical importance for you:
c) Outcome - Goals
The three key engagement metrics that you should give highest priority and attention to, when it comes to engagement, are:
2) Average Time on Site: This refers to the typical amount of time visitors spend on your site, despite whether they continue to stay on the page they came in on or navigate elsewhere within your domain.
3) Bounce Rate: This represents the percentage of single-page visits to your site. It gives you a sense of how many visitors left your site from the entrance page rather than clicking further into your site as compared to total visitors. Like Pages per Visit, Bounce Rate can help you determine the performance of your entry pages based on the actions visitors take (or don’t take) after they’ve arrived on your site.
In this article you can find also a simplified review of the "Goals" function inside Google Analytics and how it can be best used.
Check out also the new Google Analytics features reviewed here:
also not to be missed: http://mashable.com/2011/09/29/real-time-analytics-google/
Read the full article here: http://mashable.com/2012/01/04/google-analytics-guide/
(Curated by Robin Good)