Robin Good: Up until today most businesses have been using Facebook Events and other event marketing platforms to promote anything live, from their own workshops to conferences and live webinars.
Now, Google+ has a competing event marketing and promotion service which provides a valid alternative.
Key features include:
Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.
If you want to find out rapidly how to use Google+ Events and to what elements to pay particular attention this article is for you.
Useful. Informative. 7/10
Find out everything about it: http://www.socialmediaexaminer.com/google-plus-events/