|Scooped by Robin Good|
Jennifer Aaker does a great job of visually illustrating in a 5-minute clip why storytelling is so effective when it comes to communicating and marketing effectively with your customers.
"...stories are more meaningful–more memorable, more impactful, and more personal–than statistics alone..."
a) By packaging information into engaging stories, readers have the opportunity to memorize better what you are telling them, and to identify more with the situation and issues you are solving.
b) Studies show that people are more willing to listen to, trust and buy from those people who have stories that they believe in.
c) Emotions drive decisions and we rationalize them only after having made them.
These are just some of the reasons why, storytelling comes back to regain its original marketplace role: the driver of good conversations around which business is made.
Excellent video. Highly recommended. 9/10
Check also: http://futureofstorytelling.org/