Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
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Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Internet Marketing Strategy 2.0 | Scoop.it

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.


Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.


With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.


This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.


You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.


Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."


Informative. 8/10


Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ 

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How To Leverage Google Analytics To Find Out More Useful Information About Your Key Traffic Referrers

How To Leverage Google Analytics To Find Out More Useful Information About Your Key Traffic Referrers | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: By going beyond the superficial traffc data visible inside Google Analytics there is a treasure trove of valuable info, that only a few know how to get to.


Kristi Hines highlights for you where is that info and how you can get to it from Google Analytics data.


Specifically, she identifies a few key areas in which you can very useful info by looking deeper at Analytics:


1) Key Twitter users sending you traffic


2) Your most popular posts on Twitter


3) Which pages on your site get a lot of traffic from Google Image Search


4) Performance of your guest posts and your comments elsewhere


5) Traffic coming from LinkedIn shares, groups, answers or company pages


Useful. 8/10.


Full article: http://sem-group.net/search-engine-optimization-blog/5-things-you-can-learn-by-drilling-down-on-traffic-sources-in-google-analytics/ 

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New Google Analytics Social Reports

New Google Analytics Social Reports | Internet Marketing Strategy 2.0 | Scoop.it

Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”

 

Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.

 

Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams


Via Antonino Militello
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How Do You Find Out If Your Website Is Engaging?

How Do You Find Out If Your Website Is Engaging? | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you are seriously interested in optimizing and continuously improving the traffic, engagement level and subscriptions / sales on your web site, this article can provide some good basic advice on how to extract the most valuable actionable info from Google Analytics.


Three areas are of critical importance for you: 
a) Acquisition

b) Engagement

c) Outcome - Goals 


The three key engagement metrics that you should give highest priority and attention to, when it comes to engagement, are:


1) Pages per Visit: This is the average number of pages a visitor views when coming to your website. The more engaging your site is, the more inclined visitors will be to continue clicking beyond the entry page.


2) Average Time on Site: This refers to the typical amount of time visitors spend on your site, despite whether they continue to stay on the page they came in on or navigate elsewhere within your domain.


3) Bounce Rate: This represents the percentage of single-page visits to your site. It gives you a sense of how many visitors left your site from the entrance page rather than clicking further into your site as compared to total visitors. Like Pages per Visit, Bounce Rate can help you determine the performance of your entry pages based on the actions visitors take (or don’t take) after they’ve arrived on your site.


In this article you can find also a simplified review of the "Goals" function inside Google Analytics and how it can be best used.


Check out also the new Google Analytics features reviewed here: 

http://mashable.com/2011/11/30/google-analytics-new-features/ 


also not to be missed: http://mashable.com/2011/09/29/real-time-analytics-google/ 
 

Informative. 7/10


Read the full article here: http://mashable.com/2012/01/04/google-analytics-guide/ 


(Curated by Robin Good)

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