|Scooped by Robin Good|
If you are goal includes marketing and selling information products or services to the adults, entrepreneurs and business men of tomorrow, I recommend you read this short article by Scott Di Marco, who is the Library Director at the University of Mansfield.
Inspired by Stefan Pollack's book "Disrupted", Scott identifies and lists down the key critical points defining the iGeneration:
Generation X was about "us versus the man"
Generation Y was the "me" generation
iGeneration is the "us" generation - together they can change institutions and create the environment they want.
In addition he identifies these specific characterizing traits:
- They strongly rely on recommendation and referrals of friends, peers, and other consumers
- The expert or journalistic critics only matters if they agree with them
- Forget print and TV. They use mobile devices like oxygen
- They want information that's relevant and or funny.
- They look for specific, niche info.
- Ads are ok for them as long as they are relevant and authentic.
- They want a relationship. They do not want to be sold stuff.
Scott Di Marco then goes to on to provide some key insightful recommendations on how to approach these people by listening and adopting a curatorial approach.
My comment: Scott Di Marco's analysis doesn't apply only to the world of libraries. The future of marketing is indeed strongly bound to understanding and respecting the values and traits of the new generations outlined above. Cultivating them can only benefit any company or organization that wants to look at long-term survival.
Insightful. Great advice. Recommended. 8/10
(Image credit: Couple sitting by Shutterstock)