Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
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Now You Are in Trouble: Google Blocks All Referrers Data Also in Google WebMaster Tools

Now You Are in Trouble: Google Blocks All Referrers Data Also in Google WebMaster Tools | Internet Marketing Strategy 2.0 | Scoop.it
Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers.
Robin Good's insight:


Danny Sullivan reports today on Search Engine Land: "Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data, most likely due to a bug."


You can check for yourself: go to your Google Webmaster Tools and see if you see any referrer data past Sept.25th. I don't. What about you?



Very worrisome for whoever relies a lot on keyword data. 8/10


Full article: http://searchengineland.com/google-webmaster-tools-blocks-keywords-173153 





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sophiedesc's curator insight, October 1, 2013 12:16 PM
"A Bug Or An Intentional Move?"
jmwakasege's comment, October 2, 2013 12:00 AM
Content marketer should brace themselves, this might be just a warm up from Google.
Sigrid de Kaste's curator insight, October 2, 2013 6:35 PM

Check it out and report...do you experience this?

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Social Shares Trump Keywords in Google Search Rankings

Social Shares Trump Keywords in Google Search Rankings | Internet Marketing Strategy 2.0 | Scoop.it

From the original article: "In Google’s post-Panda/Penguin search algorithm, social shares are now more important than keywords. This is one of the takeaways from a comprehensive study of UK Google ranking factors by search analytics firm Searchmetrics.

 

The study was based on a data-set of 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets collected in February and March of 2012. Searchmetrics aggregated billions of data points looking for the answer to one basic the question: “Which factors are relevant for a good ranking in Google search results”?"

 

Full article: http://www.business2community.com/seo/social-shares-trump-keywords-in-google-search-rankings-0192511



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Google Hides 75% of Search Terms and Encrypts Searches Also for Non-Signed In Users

Google Hides 75% of Search Terms and Encrypts Searches Also for Non-Signed In Users | Internet Marketing Strategy 2.0 | Scoop.it
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads.
Robin Good's insight:



Danny Sullivan reports on SearchEngineLand about the recent quiet change by Google aimed a encryprinting all users search activity.


"Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales."


What's the truth? No-one is really sure at the moment, but if you want to find out exactly why this is quite relevant to independent publishers and - better yet - how to still access and archive most of those keywords, read the rest of this good article.



Informative. Very useful. 8/10


Read the full story here: http://searchengineland.com/post-prism-google-secure-searches-172487 



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How To Get To The Top of a Social Media Search Page: Keywords | KISSmetrics

How To Get To The Top of a Social Media Search Page: Keywords | KISSmetrics | Internet Marketing Strategy 2.0 | Scoop.it

From the article: "Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. 

 

So how can your company get to the top of a social media search page?

 

By using keywords. 

 

Here are some of the places and different ways you can use keywords on your social media pages.

 

#1: Find the right keywords for your social media accounts:

it’s important to realize that the keywords you decide to use will be different for different social media accounts. It is not a “one keyword fits all” operation. 

 

#2: Use the keyword in photo captions:

The goal is to use keywords on your social media site whenever possible. One of the first things you can do is use these keywords to describe your company photos.

 

#3: Use your keyword when linking and tagging webpages:

Social media keywords generally work best with sites such as LinkedIn and Facebook, but this ideas works just as well when it comes to Twitter.

 

#4: Include the keyword in your headline...

 

#5: Include your keyword in your summary and “about” section..."

 

Read the full article http://j.mp/w97lmm 


(Curated by Giuseppe Mauriello)


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