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Robin Good's insight:
Nick Eubanks has an excellent case study on SearchEngineWatch demonstrating how a content-based web site, built on an existing publishing platform, can reach high levels of traffic without doing any pro-active link-building activity.
Here's the gist of the story: "Useful content and a solid, well-researched roadmap is the best way to acquire organic traffic.
If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.
Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and you will start seeing improvements in your organic search."
Rightful. These guys got it right. 8/10
Robin Good: A great presentation by Ross Hudgens on the value of looking at other great content and ideas and turn those to your advantage, without in any way stealing or taking unfair advantage of other's people work.
Full presentation: http://slideonline.com/presentation/94-link-building-by-imitation
Robin Good: Eppie Vojt, a Digital Marketing Consultant at JPL, has just published a great case study on making "garbage" rank in the SERPs, and at the end of it has discretely launched a new great online tool: LinkDetective.
LinkDetective will x-ray and dissect any website to provide you with a detailed breakdown of all the links pointing to that URL. Not only. LinkDetective allows you to slice and dice this data in a million different ways, giving you the capability for example to see only anchor text links coming from blogs, comments, or blogrolls and to see exactly where those have been obtained.
"Most link metrics tell a story you already know -- people are ranking with authoritative links and heavy use of anchor text.
No matter how you slice that, it doesn't get more actionable.
The challenge is figuring out where you can GET THOSE LINKS. Isn't it?
That's where Link Detective comes in.
Link Detective rifles through a backlink profile using semantic markup and URL naming conventions to group links by type. This makes it SUPER easy to see which of your competitors' links you can swipe for yourself.
Even if you're not looking for the "low-hanging fruit," Link Detective can make your job easier.
By quickly classifying low quality links, Link Detective leaves a smaller pile of high quality contextual links behind that you can run through manually.
No matter how you use it, Link Detective makes link building a breeze."
Highly recommended. 9/10
Sign-up now: http://www.linkdetective.com/
Robin Good: Neil Patel at SEOMoz says it right:
"...nearly half of what determines the rank of your site is based upon the types of links driving to your site."
And it is true, that even now, knowing the tactics and skills required to build incoming quality links to a web site, can still be tangibly beneficial to the visibility of that site inside the SERPs.
In this 10-point guide to link-building, Neil Patel provides a good basic roundup of popular approaches to link building while providing inspiration and examples on how to do it.
Here an excerpt of the ten key points he discusses:
Rule 1: Write content that attracts Editorial In-content Links
Rule 2: Fix other people’s broken links
Rule 3: Create a desirable image library
Rule 4: Offer to write a column or do a guest post
Rule 5: Go to where your target audience hangs out
Rule 6: Fill gaps in content
Rule 7: Contact big media at the right time
Rule 8: Approach government or education sites
Rule 9. Buy links without penalty
For each one of the Rules, Neil provides a good explanation of what he means, and some real cases or examples of how you can do this too. He also provides links to some useful resources, tools and examples.
Lists are awesome for link building because someone else has already done some of the hard work for you. If you can find good quality, curated lists of websites, then you can be reasonably sure that you have found sites that are good ones to get links from.
You still want to run your own analysis and due diligence, but the end output is probably going to be a higher majority of quality sites than you would have gotten from pulling lists straight from Google SERPs.
The process I use can be broken down into the following:
1. Find your Lists:
There are multiple ways of doing this and there are probably more places to find them than you think.
- Curated lists found on other websites;
2. Scrape together your master list:
Here are a couple of ways of pulling link targets from a page very quickly without building a tool.
- Multi-links for Firefox;
- Scrape similar plugin for Chrome;
3. Filter and prioritise:
Now we need to filter, sort and prioritise. Chances are that you have ended up with a pretty big list of potential link targets, so you need someway of knowing where to start to give you a good return.
- Filtering using Excel;
- Filtering using Google Docs;
Full article: http://j.mp/wRR09G
(Curated by Giuseppe Mauriello)
Via Giuseppe Mauriello
Robin Good's insight:
Must-read article for anyone who has been investing any significant time or resources into link building efforts.
From the original article intro: "The Google Penguin updatehas changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons of links using exact keywords as the anchor text.
In the wake of Penguin, uncertain exactly where the thresholds and ratios are. Just how well distributed should our anchor text be in order to get the best results?
We have been busy with research on the subject and, not too long ago, discovered what Rand Fishkin at the SEOMoz blog had to say for their Whiteboard Friday series. Much of what we’ve observed has fallen in line with his predictions."
Must-read. Save yourself some serious time and risk. 7/10
Google Webmaster Tools is warning users that they’ve fallen from Google’s graces and should be on the lookout for “artificial or unnatural links." Popular blog networks have been deindexed.
Is it time to panic, or is a reality check in order?
From the excellent report by Miranda Miller on Search Engine Watch: "Recent events seem almost a fundamental shift in the way Google perceives inbound links; they’re now saying not only can you not buy them, you can’t try to build at all. Of course, Google is predictably tight-lipped about what it is, exactly, that has relegated the offending sites to the wrist-slap list.
This is the kind of profile that might signal a stinker to Google.
For example, an unnatural link profile for a flower shop might look like: 1,000 links with the brand name as the anchor text; 3,500 links using “buy flowers online”; 5,000 links using “order flowers online,” etc. You would expect more links to use the brand name as anchor text; large quantities of links using very specific, high search volume terms, even more than the name of the business, could be a red flag.
Unnatural links, paid links... obviously they’re not going to pay off in the grand scheme of things. But before you jump on the bandwagon, ask yourself if you can handle the immediate drop in rankings and possibly traffic if you delete a bunch of backlinks. Or should you stop, breathe, plan, and try something new to build up some volume of backlinks before pulling plug on any that might be deemed “unnatural?”"
Robin Good: Good post by Neil Patel at ProBlogger explaining one of the fundamentals of online marketing 2.0: create free, tangible value, like no other, with unique content assets that people will WANT to link to.
He writes: "A linkable asset is a piece of content that is responsible for driving lots of links to your site.
It could be an infographic that you update every year, but it’s usually much bigger and complex.
The Feltron Report is an annual report that’s like an infographic on steroids. It’s more than likely you’ve heard of the Felton Report. Its personal data from the life of Nicholas Felton, a designer and data guy, who’s been cranking out these reports since 2005.
Must-know stuff. 8/10
(Image credit: TotalProSports.com)
Robin Good: Ethan Lyon at YouMoz has put together a great simple tool inside a Gdoc spreadsheet (public, free and open) that allows you to automatically find sites and blogs where you can make guest posts.
Guest posts on other quality and thematically-relevant sites is an effective strategy to build quality incoming links to your site.
I have tried out this litte great gem and I must say: it does work. You simply input the keyword representing the topic you want to write guest posts for, and the spreadsheet automatically kicks out URLs that you can go and check out right away.
This great tool scans Twitter to find messages that offer opportunities for guest posts and lists them for you.
Go try it out now:
http://ow.ly/8x9gF (make sure to make a copy first)
Robin Good: If you are looking for some new fresh ideas on how to boost, improve or optimize your link building campaign, here is some really good advice.
Dave Cain has put together a list of 26 different methods to do inbound links for your site, and for each one it has provided some insight on how valuable and effective this is in his experience.
Here his five top recommended link building methods:
To get the other 21, read the full article here: http://www.davecain.co.uk/blog/link-building-guide