Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Niche Finding: Brian Clark Suggests How To Choose The Right One

Niche Finding: Brian Clark Suggests How To Choose The Right One | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:


If you are trying to identify your online usiness niche, I suggest you give a good read to this short article by Brian Clark of Copyblogger, in which he explains in simple words which things you should be paying attention to before you make your final choice.



Right on the mark. 7/10


Full article: http://www.copyblogger.com/find-a-viable-niche/



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Sigrid de Kaste's curator insight, January 30, 2013 6:13 PM

Intersting concept and every entrepreneurs starting point in deciding on fine tuning their ideas

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It's Time To Find Your Niche, Create Value, Have Personality and To Think Beyond The Computer Screen

It's Time To Find Your Niche, Create Value, Have Personality and To Think Beyond The Computer Screen | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Kipp Bodnar at Hubspot suggests that remarkable content, niche identification, personality and thinking beyond the classic computer screen interface are the keys elements in developing a sound content strategy for the future.


Here the essence of what he recommends:


1. Find Your Niche 

Your niche isn't the product you sell. Rather, your niche is the subject matter that is of greatest interest to your prospective customers. If you sell supplies to auto body shop owners, then your niche is content about operating a successful auto body shop in every facet of the business, even those for which you don't have products to sell.


2. Balance Quality and Velocity of Content - The challenge of content in the online media landscape is that content has to be high quality enough to stand out, but also be agile enough not to be out of date the moment it's published. ...


3. Have a Personality - Don't be Bland

Don't be afraid to be fun, sarcastic, edgy, or any other tone that aligns with your brand and products.


4. Start Planning Beyond the Desktop Computer Screen

...Start thinking about what your content looks like in a world without mice (the computer kind). It will have a huge impact on how we design our content and collect information from our leads.


Right on the mark. 8/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31182/How-the-Third-Wave-of-Media-Is-Transforming-Marketing-Content.aspx 

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janlgordon's comment, February 4, 2012 7:40 PM
Great one Robin!
Robin Good's comment, February 5, 2012 3:27 AM
Thank you Jan!
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How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.


Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.


Jure Klepic reports on this: “Who are these influencers and how DO we find them?


Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"


The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.


Informative. Useful. 7/10


Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ 

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Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.