Internet Marketing Strategy 2.0
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Media Coverage: How To Get It

Media Coverage: How To Get It | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you want to get some good, practical tips on how to get some serious media coverage, this is a good starting guide.


Written by Celestine Chua, who has been covered on CNN International, Cosmopolitan UK, Business Insider, CBS Business Network, Channel News Asia, and on many other popular magazines provides some real valuable advice to anyone looking to get some serious media attention.



Good practical guide. Lots of useful tips. 8/10


Full guide: http://personalexcellence.co/blog/media/




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Dawn Lester's comment, July 31, 2012 3:44 AM
Great idea Robin, it's just rather more difficult to get media attention when your message challenges the mainstream!
Robin Good's comment, July 31, 2012 4:55 AM
Yes Dawn, that may be very true... but not all media are interested in the mainstream. :-)
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How To Get Maximum Press and Media Coverage

How To Get Maximum Press and Media Coverage | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Just recently I have been asked how to get some press attention for the launch of a new web site, and I provided my basic set of tips on what to do under these circumstances:


a) Prepare a Press Media Kit

b) Create a list of journalists, reporters, bloggers and newsrooms which cover your niche or related ones


c) Send out a properly written email outlining key info and facts to facilitate journalists in extracting a valuable and interesting story for their readers. 

But there is a LOT more that can be done on this front.

One excellent new reference guide to how you can get extra media coverage for your next event or launch is Chris Winfield's "92 Ways to Get (and Maximize) Press Coverage" published ths week on SEOMoz. 


This guide contains tons of useful advice and tips which can really help you get the attention of the press, in ways you may not have even considered.


Highly recommended. 9/10.


Full article: http://www.seomoz.org/blog/92-ways-to-get-and-maximize-press-coverage 

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