I've never read a book on sales. They seemed corny. Like many people, I always looked down on the concept of "selling." It seemed like something lower than..
|Scooped by Robin Good|
We often manipulate people in order to sell something to them.
According to James Altucher, investor, author and entrepreneur, this is sad, as you really don't have to approach selling in this fashion, if you want to get the maximum results.
Here's a few of the wonderful things he suggest you should really invest in, to sell drastically more:
a) Friendship. Nobody is going to buy from someone they hate. The buyer has to like you and want to be your friend. People pay for friendship.
b) Say No. If you reduce the supply of you (through “No”) then the demand for you goes up and you make more money (and have more fun).
c) Overdeliver. People want to do business with people who give them presents. Over-delivering is a present. And it makes you feel good. Give and you will receive.
d) It's not the product. Stop going to BS entrepreneur, get-rich conferences. In the long run nobody cares about your product. In the long run, it is the entire holistic view of your offering, your service, you, that you are selling.
But there's a lot more good advice than these four points.
He suggests for example to get rid of bad customers, to sell the dream they will experience and not the product, as well as to realize that your very best customers are your existing clients.
If you, like me, don't feel good about selling, marketing and pushing products like most people do online, then you will get a fresh breath of oxygen by reading in full this excellent article.
"Be the sun and you will become abundance."
Excellent read. Highly recommended. 10/10.
(8 mins. reading time)
(Image credit: Woman profile by Shutterstock)