The video is in French, but the story can be understood by anyone.
|Scooped by Robin Good|
When I talk about story-telling in my courses and workshops, people think immediately that they need special tools to put together images, text and video that can facilitate this task.
Story-telling is both so engrained in our human culture and yet so far removed from our typical marketing approaches that most people selling something online peddle and scream rather than doing what their fathers and grandfathers have done for centuries to sell their properties, skills and products: telling great stories that engage listeners.
Google has done a wonderful job in creating and maintaining a unique collection of self-produced story-telling examples in the form of a growing set of short videos (most are less than 2 mins long).
By viewing them you not only live through an intense, often touching emotional story, but - on the side - without ever pushing it - you get to see how vital and useful Google services can be inside people lives.
The same thing you and me should be doing when promoting our own products and services. Story-telling.
Inspiring. Excellent work. 9/10
Check out the Google Stories channel here: http://www.youtube.com/user/SearchStories/videos