Internet Marketing Strategy 2.0
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Relationship Marketing: For People to Trust You, You Must Reveal Your True Intentions

Relationship Marketing: For People to Trust You, You Must Reveal Your True Intentions | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you are looking to become a respected and trusted authority in your niche, here is something important to pay attention to.


Competence and expertise is not the only critical factor.


To trust and support you, your fans must know what you are really after, and unless you make some very conscious efforts to do so, it may be likely that most people are not clear, or outright confused about your true mission.


Linda Hill and Kent Lineback spell very well out the logic behind this while providing you with three key steps you can take now to overcome this issue. 


Excerpted from their article intro on HBR: "...our feelings about someone, whether we fear or trust them, are largely determined by their intentions.


By divining what they want, we answer the question we all instinctively ask about someone new: ally or enemy?


Intentions are how we distinguish a villain from someone whose influence we accept, whom we move toward. Competence may be appealing, but intentions are what attract or repel us and foster trust or mistrust.


Thus, if you want to lead and influence others, you must reveal your intentions.


People won't believe you will do the right thing unless they're convinced you genuinely want to do it.


That requires more conscious effort than most bosses understand.


We all more or less assume that others will see our positive motives or at least give us the benefit of the doubt.


But it often doesn't work that way.


As a leader and manager, you must often make tradeoffs among the competing interests of your own group, other groups, the organization as a whole, important outsiders, and the individuals who work for you. That obviously creates many opportunities for people to misinterpret your intentions.


That's why it's often critical to take conscious and purposeful steps to reveal your motives and values and to open yourself so others can see inside you.


Here are three important ways to reveal your intentions and convince others of their sincerity."

Excellent. 9/10


Full article: http://blogs.hbr.org/hill-lineback/2012/04/for-people-to-trust-you-reveal.html 

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SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin

SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you want to examine and question some of the critical issues that may be influencing the performance of your site / business online, this video lesson from SEOMoz CEO Rand Fishkin can provide you with lots of valuable and actionable insight.


Achieving greater effectiveness in selling whatever you are proposing online is not just a matter of proper tagging and SEO optimization tasks. There are a lot of other factors mixed in with those that determine, beyond what search engines may think, how credible, reputable and worth of my time and money your site really is. 


And that's where you should spend more attention.


Rand goes over a number of very important factors like:

- niche focus

- brand trust

- presentation

- pricing 

- design and UX

- quality of content 

- industry reputation

- domain naming

- social proof

and more.


Highly recommended. 9/10


Video + full text transcription: http://www.seomoz.org/blog/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday 

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Martin Harris's curator insight, July 6, 2013 5:01 AM

RAND FISHKIN AT SEO Moz

Dean Ryan G. Martin's curator insight, October 16, 2014 10:56 PM

Yes. It's true. 

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Trust and Reputation Platform Allows Others To Define Your Expertise and Competence Areas

Trust and Reputation Platform Allows Others To Define Your Expertise and Competence Areas | Internet Marketing Strategy 2.0 | Scoop.it

"There's a new buzz on the airwaves and it's called Connect.me.

 

This is not another flash in the pan but a serious contender for building trust and reputation across your social network."

 

I like it a lot too. Go give it a try:

http://connect.me 


Via Martin (Marty) Smith
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