Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
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Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly

Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly | Internet Marketing Strategy 2.0 | Scoop.it
When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w
Robin Good's insight:



While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.


In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:


1) Guest Blogging (spammy kind)


2) Incoming Links with Optimized Anchor Text


3) Low quality inbound links


4) Using lots of relevant keywords inside your content


5) Relying more on building inbound links than on creating high-value content



Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 



Useful. Informative. 8/10


Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/





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WebMarketingStore's comment, June 1, 2014 9:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment, June 1, 2014 1:51 PM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.
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How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic]

How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic] | Internet Marketing Strategy 2.0 | Scoop.it

From the original article: "If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.

 

However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results."

 

Full post here: http://www.mediabistro.com/alltwitter/social-media-search-results_b21882


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How To Brand Your Google Search Results: The Three Key Steps

How To Brand Your Google Search Results: The Three Key Steps | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you are looking to improve your reputation / visibility / branding online, Ann Smarty has a great report up on MarketinPilgrim, which has lots of great advice, information and helpful tools.


From the original article: "If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name, here are exactly three things you need to do once to improve your Google search results branding:


1. Verify the Authorship of Your Articles


2. Create a Master Feed of Your Contributions


3. Claim Your Brand Name in Major Social Networks"


In the article Ann provides lots of detailed suggestions, examples and references while also providing specific free tools to use to execute each one of these steps.


Recommended reading. 9/10


Full article: http://www.marketingpilgrim.com/2012/02/3-must-take-steps-to-brand-search-results-for-your-name.html 

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How To Get To The Top of a Social Media Search Page: Keywords | KISSmetrics

How To Get To The Top of a Social Media Search Page: Keywords | KISSmetrics | Internet Marketing Strategy 2.0 | Scoop.it

From the article: "Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. 

 

So how can your company get to the top of a social media search page?

 

By using keywords. 

 

Here are some of the places and different ways you can use keywords on your social media pages.

 

#1: Find the right keywords for your social media accounts:

it’s important to realize that the keywords you decide to use will be different for different social media accounts. It is not a “one keyword fits all” operation. 

 

#2: Use the keyword in photo captions:

The goal is to use keywords on your social media site whenever possible. One of the first things you can do is use these keywords to describe your company photos.

 

#3: Use your keyword when linking and tagging webpages:

Social media keywords generally work best with sites such as LinkedIn and Facebook, but this ideas works just as well when it comes to Twitter.

 

#4: Include the keyword in your headline...

 

#5: Include your keyword in your summary and “about” section..."

 

Read the full article http://j.mp/w97lmm 


(Curated by Giuseppe Mauriello)


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SEO Trends - The Successful Way Forward Is Only One: Produce Good Content

SEO Trends - The Successful Way Forward Is Only One: Produce Good Content | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:



Andrew Gouty analyzes the history of SEO, while highligthing how increasingly important it is to look less at "SEO tactics" and more at producing truly quality content.


The article cum infographic reviews the main five SEO eras, from the 1994-99 Meta era, and through the PageRank years (2000-2003), the Florida era (2004-2009), the Content Era (2010-12) and the Present Day.


A good, fact-supported overview of what really counts when it comes to content visibility on the web.



Useful. Data-rich. 8/10


Full article + infographic: http://www.raidious.com/content-marketing/the-history-of-seo-effectiveness/ 





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Alex McCardell's curator insight, September 19, 2013 5:48 AM

Good content is not just a trend. Communicate effectively for your users/customers = optimised SEO

Alexandra Salzedo's curator insight, September 22, 2013 10:17 AM

Without valuable content the brand risks losing valuable interactions with their community

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How To Leverage The Google Plus Box: Key Ranking Factors Report

How To Leverage The Google Plus Box: Key Ranking Factors Report | Internet Marketing Strategy 2.0 | Scoop.it

From the article intro: "Google Search Plus Your World builds traffic a bunch of ways.


The best (so far) is the ‘Plus Box’: The Google Plus Box.


...


Question is, how does Google decide which pages and profiles get that coveted spot?


Also, how does Google decide which search queries get the plus box, and which ones don’t?


Key takeaways:


The top factors for plus box placement appear to be, from most to least important:

  • Reach
  • Circle membership
  • Freshness
  • Post frequency (if your posts are good)
  • Average plus ones per post
  • Re-shares and replies (comments) per pos
  • And, Google’s far more likely to show a plus box for broad concepts with low commercial intent, versus niche terms with high commercial intent

Here’s what I recommend you do, if you want your best shot at an organic placement for your plus profile:

  • Circle influential people with big circle membership.
  • Comment on and re-share their stuff.
  • Post frequently. At least a few times a day. 
  • Try to gain relevance for the non-commodity term that fits your industry. “Design”, not “Designer”. “Fashion”, not “Jeans”."

If you want to check out an in-depth report, that leveraged also the contribution of other 40 SEO experts, provides lost of detailed info and stats, I do suggest you take a dive into this interesting report from Ian Lurie.

Very informative. 9/10 


Full report: http://www.conversationmarketing.com/2012/02/google-plus-box-ranking-factors-report.htm 

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The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.


Key sections in this guide include:


  • Google+ Search Facets
  • Google+ Search Results
  • Google+ People and Pages Results
  • Google+ Search Spam
  • Search+
  • People and Pages
  • Google+ Posts
  • Google +1 Button
  • Google+ Social Snippets
  • Google+ Content
  • Google+ Formatting
  • Google+ Brand Pages
  • Google+ Authorship
  • Google+ Influence
  • Circle Count

Three key takeaways:


1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.


2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.


3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.


It is indeed a must-read. 9/10


Full guide: http://www.blindfiveyearold.com/google-plus-seo  

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