Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies

Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies | Internet Marketing Strategy 2.0 |
Robin Good's insight:

Good usability and web design advice from Neil Patel, who points out eight key things to pay serious attention to when optimizing your page content and layout, based on what eye-tracking data reports show.

I can only confirm, that based on my own experience as a web publisher, these eight points are indeed all very important and often underestimated. 

In particular I'd like to highlight three: 

1) Info chunks are best

2) You need a lot of white space

3) Use pictures of people

Read the full article to get better insight and understanding on why these factors are important and why it is useful to do something about them.

Rightful. Useful advice. 7/10

Full article: 

Reading time: 5' mins.

Farid Mheir's curator insight, April 30, 2014 11:12 PM

5 minute read, it summarizes the key findings from eye tracking studies. No surprises (above the fold, big chunks, etc.) but it is nice to see all this in a single article. Annoying popup ads, just dismiss them to get to the post.

Cani FixThis's curator insight, October 6, 2014 3:38 AM

smart stuff

Thorsten Strauss's curator insight, October 25, 2015 3:39 PM

best practice: copy writing 

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Optimize Your Landing Page Design By Seeing What Your Users See with Eyequant

Optimize Your Landing Page Design By Seeing  What Your Users See with Eyequant | Internet Marketing Strategy 2.0 |
EyeQuant instantly predicts how users look at your websites using technology developed by the world's top attention scientists at Caltech. No code required.
Robin Good's insight:

Eyequant is a new web app which allows you to test and analyze instantly and web page design, landing or product page and to visualize for you the areas on the page that readers will pay most attention to.

The app does not require you to install any code or plugin on your site as it leverages scientific research data to evaluate, analyze and predict reader's behavior on any page without needing to use live traffic data.

Once you have submitted a web page by uploading it or by submitting its URL, Eyequant will be able to provide three different visual maps (attention map, hot spots, perception map) of your page showcasing the specific areas where reader's eyes will be drawn.

All visual maps produced by Eyequant can be easily exported to PDF, PPT and ZIP files. 

My comment: Excellent resource to gain valuabe insight into how to improve and optimize any web page. Definitely worth trying.

Free try out available (2 pages).

Try it out now: 


Valerie Demont's curator insight, February 5, 2014 2:00 AM

Testé : 2 analyses gratuites de vos landing pages. Ensuite, les price plan ne sont pas donnés.


Jim's curator insight, February 12, 2014 5:58 PM

Here is a quick way to test your web site on three different levels. It's a good way to better understand