Robin Good: If you are looking for ways to "engage" your customers, readers and fans, webinars are truly a great solution.
Not only they allow you to showcase your expertise while providing good value to your audience, but they give you a tremendous opportunity to "listen" to your fans real needs and to address them later with custom-designed services and products.
Lewis Howes writes: "...My recommendation is to host publicly available Q&A webinars throughout the year, which allows you to “give back” to your market while also gaining valuable intelligence.
Pay close attention to recurring questions or themes in your webinars, since these are the signs your market may be ready for a new product.
They’re simple to do — just pick a topic and host an hour-long webinar where attendees can ask anything they’d like to learn more about or are struggling with.
Your job is to look for those repeating themes, because that’s what your market is hungry for.
...You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well.
When you solve real customer problems, you put yourself at the head of the pack in your niche."
Full article: http://www.copyblogger.com/webinars-for-engagement/