James Medmore writes on SocialMediaExaminer:
"Most people think viral video when they think YouTube. Until now, you’ve been under the impression that success on YouTube meant capturing some hilariously comedic moment with your cat or unsuspecting son or daughter on video and sharing it with the world.
You’ll quickly discover that you don’t need millions of views to get results.
It’s all about the quality of your visitors, not the quantity.
Your YouTube videos will build rapport with your viewers, so that by the time they end up on your website, they are primed, pumped and ready to take action with you. In short, your conversion rates go up."
and here is the simple recipe that he suggest you use:
a) Give a call to action in your videos
b) add a URL to your description box and
c) add YouTube’s Call-to-Action Overlay function.
Here all the details about what they are and how to
put them into practice: http://www.socialmediaexaminer.com/3-ways-to-use-youtube-to-drive-traffic-to-your-website/