From the original article: "Bing and Google each recently unveiled its own new search interface, designed to better intuit your intent and help you get to the one best answer more efficiently. And they’ve meet it ever more clear that search is heading straight for a merger with social.
The changes are smart. Google’s knowledge graph is useful – when I search for certain things, I just want a cheat sheet. What is Faraday’s Law, again? What exactly is a geoduck?
But Bing’s new feature – “people who might know” – is even smarter. This is the first major attempt at a merger of search and social – unless you count Search Plus Your World, which I don’t – and this is undeniably the way we’re headed.
The fundamental insight is that when I ask a question, there are lots of ways to help me find the best answer.
If you don’t have it, point me in the direction of someone who does".
Via Antonino Militello