From the original article: "Will your SEO still be up to snuff now that social media has taken precedence?
According to a recent study by Searchmetrics, the practice of “conventional SEO” and even the voodoo that they do over in blackhatworld.com doesn’t add up to much effect on the SERPs any longer.
Remember all the olde tyme mantras of the SEO crowd, such as keywords in H1; title character length; word counts; and the rest of the abstract website prerequisites search engine imposed on online marketers for almost two decades? Gone.
Actually it’s even worse as the study found that those factors actually have a negative ranking factor.
Therefore, applying the stratagems previously lauded as the “inside track” to high SERPs are now actually counter-productive to the point where they will diminish your search engine ranking position".
The study found that the sweet spot for what was once called SEO can be located through these five key policies:
1) Social media signals equate with high SERPs
2) Top brands have the advantage
3) Over-advertising is a negative
4) Link quality trumps link quantity
5) Keyword inclusion in the domain still means something
Informative. Rightful. 8/10
Via Antonino Militello