Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.
Because of the data he decided to run an a/b test on the homepage.
The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.
He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.
Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/
Via Antonino Militello
Quality over quantity is key when it comes to content creation and SEO, and conversion rates.
Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...