As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
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Robin Good
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Scooped by Robin Good onto Internet Marketing Strategy 2.0 |
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Robin Good's insight:
Velocity Partners, a B2B content marketing agency in the UK, has published a wonderful and engaging presentation focusing on the upcoming deluge of crappy content.
In a sea of crappy content, how are you going to avoid that your own content gets lost and confused with the rest of the crap?
"All the surveys show the same trend: 90% of marketers plan to spend a lot more on content this year than they did last year. (God knows what the other 10% are planning).
It doesn’t take America’s Next Top Model to tell you that this adds up to a big boatload of content coming our way. As consumers and buyers, we’ll all be targeted by a tidal wave of eBooks, blog posts and infographics. And as marketers, we’ll all be competing against a Mississippi of meaningful material."
Source: http://www.velocitypartners.co.uk/featured-post/crap-the-biggest-threat-to-b2b-content-marketing/
Good ideas. Great presentation. 8/10
Original slide deck: http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
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So much talk about content these days and so much content being produced. How to stand out of the crowd as a brand. Good presentation.