As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
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Robin Good
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Robin Good's insight:
Velocity Partners, a B2B content marketing agency in the UK, has published a wonderful and engaging presentation focusing on the upcoming deluge of crappy content.
In a sea of crappy content, how are you going to avoid that your own content gets lost and confused with the rest of the crap?
"All the surveys show the same trend: 90% of marketers plan to spend a lot more on content this year than they did last year. (God knows what the other 10% are planning).
It doesn’t take America’s Next Top Model to tell you that this adds up to a big boatload of content coming our way. As consumers and buyers, we’ll all be targeted by a tidal wave of eBooks, blog posts and infographics. And as marketers, we’ll all be competing against a Mississippi of meaningful material."
Source: http://www.velocitypartners.co.uk/featured-post/crap-the-biggest-threat-to-b2b-content-marketing/
Good ideas. Great presentation. 8/10
Original slide deck: http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
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In this article by Kristi Hines, you can find six indispensable free and freemium SEO tools for keyword research, on-site optimization, link building, suggestions, and monitoring keyword rankings.
Here in summary the tools presented and a brief description about them.
1. AdWords Keyword Tool for Keyword Research: All SEO campaigns should begin with keyword research. Google AdWords Keyword Tool is your best bet for a free keyword research tool.
2. SEO Book for a Keyword Research & On-Site Analysis: With a free account, you have access to the tools as a keyword density analyzer, a page comparison tool to find keywords, an ad group generator for AdWords, and others.
3. SEO Site Tools for On-Site Analysis & Suggestions: If you are using Google Chrome, then the SEO Site Tools is a must have extension for your browser. You can see the PageRank of any page you are browsing immediately in your extensions’ toolbar and you can get the rest of the information by clicking on the magnifying glass.
4. Open Site Explorer for Competitor Backlink Research: A great way to find link opportunities for your website’s link building campaign is to research the backlinks of competitor websites. SEOmoz’s Open Site Explorer allows you to enter a domain and view that domain’s backlinks.
5. SEMrush for Paid Search & Keyword Ranking Analysis: If you are working on paid search, then you might be curious about keywords competitors are ranking for organically and the CPC for those keywords. SEMRush will answer those questions.
6. Authority Labs for Monitoring SEO Campaign Results: What is the point of a good SEO campaign if you are not monitoring the results? Authority Labs is a great tool for keeping tabs on your keyword rankings by simply entering your domain and the keywords you want to track.
Get in depth info for each one and how to best leverage its capabilities by reading the full article here: http://j.mp/Ax1Pv2 Via Giuseppe Mauriello Delete the scoop?
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ReportGrid is a new web-service that allows any web publisher to create well-designed charts and graphs out of the traffic being recorded on his web pages and to easily publish them online. Two critical items characterize this service: 1) Quality visualization of web analytics data 2) Tools to publish it online
In 2004 I wrote: "...Though I am aware of breaking out from the traditional approach to the use of Web server statistics, but I would strongly suggest independent publishers, reporters, bloggers and online journalists of all kinds, to make (a representative sample) of their log server stats publicly available. ... My recommendation is: Make it completely transparent for everyone to see how well you are doing. The more transparent you are, the more credible your information will be." Link: http://www.masternewmedia.org/2004/08/11/pacmeter_popularity_authority_credibility.htm This is why I think Reportgrid is offering something that will be of increasing value in the near future. Free and paid versions avalable. Check (by mousing over the icons) all of the charts types available through ReportGrid: http://www.reportgrid.com/charts/ Features and pricing: http://www.reportgrid.com/charts/#features-anchor How it works / get started: http://www.reportgrid.com/charts/#getstarted-anchor Find out more: http://www.reportgrid.com/index.html (Reviewed by Robin Good) Delete the scoop?
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Creating a professional-looking landing page is no easy task. Especially if you are not a geek or a web designer, trying to put together a web page that does its job of informing clearly while capturing your prospect name and email is definiteòy a challenging task. Unbounce is one of the best services out there that can be used for this very purpose. I have tried it, used it and I do recommend it to my all online web publishing students. It is "that" good. I am quite happy therefore that Abhimanyu Ghoshal has decided to find the time to write this good introductory article about Unbounce and the good things it offers. If you are looking to build a landing page as good as this one: http://web.appstorm.net/reviews/web-dev/create-the-ultimate-landing-page-with-unbounce/attachment/oddio-music-player-page-preview-on-unbounce/ then I strongly suggest you give a good read to this article. Informative. 8/10 Read the full article: http://web.appstorm.net/reviews/web-dev/create-the-ultimate-landing-page-with-unbounce/ (Reviewed by Robin Good) Delete the scoop?
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So much talk about content these days and so much content being produced. How to stand out of the crowd as a brand. Good presentation.