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Bottom-up, consumer-centered online marketing strategy news
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Robin Good
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Scooped by Robin Good onto Internet Marketing Strategy 2.0 |
Mercor's curator insight,
January 16, 5:36 AM
Scooped by Robin Good onto Internet Marketing Strategy 2.0
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Robin Good: Grockit Answers is a web app that allows anyone to build a Q&A or discussion board around a specific video. Multiple questions can be asked and each one of them can be connected to a specific point in the video. Great to introduce new video-based content and engage your fans on it. "In Grockit Answers, interactions happen around video lectures, and participants ask and answer questions about specific points in the lecture. Since every question is attached to a specific point in time in the video, Grockit Answers displays a question and its answers at the point in the lecture that they are most relevant. And since the things that confuse you are likely to be the same things that confuse others, you'll find that answers to your own questions pop up on the screen just as you're starting to get confused." Free to use. Review: http://quickshout.blogspot.it/2011/10/create-online-social-interaction-around.html Try it out now: https://grockit.com/answers 
Robin Good's comment,
May 11, 2012 11:51 AM
Great Neil! Glad to have contributed an additional possible solution. :-)
Neil Ferree's comment,
May 11, 2012 1:16 PM
Robin - would like to chat w/ you about Grockit (if) you have a few vids in the Q&A engine? I've got a few ideas that might interest you if so - Neil
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Robin Good: If you are looking for ways to "engage" your customers, readers and fans, webinars are truly a great solution. Not only they allow you to showcase your expertise while providing good value to your audience, but they give you a tremendous opportunity to "listen" to your fans real needs and to address them later with custom-designed services and products. Lewis Howes writes: "...My recommendation is to host publicly available Q&A webinars throughout the year, which allows you to “give back” to your market while also gaining valuable intelligence.
...You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well. When you solve real customer problems, you put yourself at the head of the pack in your niche." Truthful. 8/10 Full article: http://www.copyblogger.com/webinars-for-engagement/ 
Mitchell Levy's curator insight,
January 26, 11:50 AM
If you're going to create a webinar, do it right and make sure that it's not just your megaphone, but your listening device. Delete the scoop?
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Good article by Hamish McKenzie on PandoDaily, where he identifies seven key trends that may shake and change the way we consume, buy, produce and organize information online.
Among them I see trends n.5, 6 and 7 to be particularly strong. These are:
- Longform
- Curation
- Micropayments
All three are rapidly growing after several years of silent "incubation", and they all look ripe for becoming prime-time shows.
Interesting. Resourceful. 7/10
Full article: http://pandodaily.com/2013/01/02/seven-publishing-trends-that-will-define-2013/