![SEO: The YouTube Ranking Factors [Infographic] | Internet Marketing Strategy 2.0 | Scoop.it](http://img.scoop.it/0q9ZYogIFvVRhfVH9-ZCyzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Bottom-up, consumer-centered online marketing strategy news
Curated by
Robin Good
|
Scooped by Robin Good onto Internet Marketing Strategy 2.0 |
Scoop.it!
Robin Good's insight:
Martin Missfeldt at TagSEOblog has created a useful infographic that paints
a good panorama of what are the key ranking factors at play in determining what video clip gets shown when a user makes a YouTube search.
According to Martin, there are four key areas in the infographic to pay attention to. They are:
- YouTube-Channel / Trust & Authority
- onVideo / Relevance
- Views / User Reactions
- Recommendations / Sharing
and here are some takeaways:
- "The stronger the channel the better the chance to rank high in the youTube search.
- Optimize the video relevance for each uploaded video. You should be honest and correct, otherwise it will have a high bounce-rate.
- Use social-media to share the video – and hope that other will do so too.
- Allways answer on comments and make it easy for people to give the video a thumb-up.
- The more views, the more reactions, the more sharing, the better. The video channels gets stronger by this."
Useful reference: 7/10
Original: http://www.tagseoblog.com/video-seo-youtube-ranking-factors-infographic
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to
Robin Good's insight:
If you have long been wondering which are the most important factors that affect how your web site is ranked inside Google search results (SERPs), here is a very comprehensive infographic by Search Engine Journal which visually summarizes the top 200 variables that likely affect your Google ranking. The factors are generally derived by referring to Google official guidelines and announcements and even more on pragmatical analysis, testing and voting by SEO experts, like in the case of SEOMoz famous "Ranking Factors" online resource. In this case the author of the infographic (Brian Dean) unfortunately does not disclose how and from where he has pulled together the information he has so nicely curated into this infographic. The over 200 factors presented are aptly grouped in ten areas:
These factors have been changing quite significantly over the last two years and they are continuously being improved and refined, with old ones being gradually de-emphasized, and new ones being added and increasing in importance. Useful reference. 7/10 Full infographic: http://www.searchenginejournal.com/infographic-googles-200-ranking-factors/64316/ 
metataggsolutions's curator insight,
June 7, 5:01 AM
As days passing, Google’s ranking algorithm becomes more complex and volatile. The days were gone when Google just considered meta tags and backlinks for web page ranking but now it uses at least 200 ranking factors in their algorithm.
Google now considers every corner of on-site and off-site when it comes to rank a website or webpage in search engine.
This infographic definitely helps to get an idea of what should be considered in the website optimization process. Truly great infographic..... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Robin Good's insight:
Typeform is a new web app which allows you to easily edit, create and publish professionally-looking interactive forms and surveys on any website, while guaranteeing full compatibility with all desktop and mobile devices. If you want to "listen" to your fans, customers and readers, this is a great tool to make it all happen. As a matter of fact, Typeforms work across all computing devices: from desktop PCs, to tablets and smartphones and can include all types of questions, from yes/no to multiple choice to free form answer. There is even a "Dropdown question type" which allows you to add as many options you want to this customizable drop down menu. To create a new interactive questionnaire, input form or survey, you only need to drag and drop, your selected type of questions onto your empty form canvas. Other key features include the ability to embed any newly created form or survey onto any website or blog. It is also possible to personalize typeforms by passing data into your typeforms and by appending variables to the URL. Great for greeting your users by their first name or passing hidden data along to your results. Free to use. Find out more: https://www.typeform.com/
FAQ: http://support.typeform.com/ Sign-up for the beta: https://www.typeform.com/signup/public-beta/en/ 
Mohammed Lakhlili's curator insight,
June 16, 10:57 AM
You want to develop a business from your home but you do not know really paying opportunities ?-Have you heard about STIFORP If you are not yet a member, it is important that you pay close attention to this matter. http://lakhlili1.WebsiteAboutMe.com If you want to enjoy this and take the opportunity, then join me. http://lakhlili1.MyOpportunityPlus.com you to see! I wish you a wonderful evening. Mohammed lakhlili Taza +212663191097 Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Robin Good's insight:
Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick. (Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.) What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them. The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them. Rightful. Correct. 8/10 Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/ 
Randi Thompson's curator insight,
May 2, 7:04 AM
Now that you have made connections with social media, what are you going to do with them? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.
However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.
In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month. Via Martin Gysler
Robin Good's insight:
If you are looking for tools that allow you to easily share any news, image or video on all of your social media channels, including Google+, this is a useful and updated resource to reference. 
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:32 PM
integrate your marketing efforts!.. in social media 
Venkatesh Iyer (venkyiyer.com)'s curator insight,
May 18, 2:22 AM
I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post.
Venkatesh Iyer (venkyiyer.com)'s curator insight,
May 18, 2:22 AM
I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Here some very good stuff about community-building for your online business. Great points and great advice, including an awesome infographic. I recommend this content for any small business online trying to establish greater reputation and crediblity for itself, as these are in my opinion, the key winning traits of successful web companies. Excerpted from the original SEOmoz article:
Must-read. Right on the mark. 8/10
(Thanks to Pino Mauriello for having scouted it) Via Giuseppe Mauriello, Alessio Carciofi Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
|
|
|
Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
If you haven't used it yet, it may be time to give PaywithaTweet a second look. The service, which is completely free, is available to anyone and it allows to give access to a link, a downloadable eBook, a music track or whatever else in exchange for a tweet or a post on Facebook.
I think this is a great way to build greater visibility and authority in your niche, while letting people discover some of your best stuff.
Free to use. (pay with a tweet to try)
Create a PaywithaTweet button now: http://paywithatweet.com/sell.php
More info: http://paywithatweet.com/
Martin Gysler's comment,
March 20, 4:14 PM
Thanks Robin. I tried to send this link to a friend with a message on Facebook, and surprise, Facebook has blocked the message because the link "paywithatweet" is considered spam ... hmmm!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.
Robin Good's insight:
Will Critchlow has a good, in-depth analysis of SEO metrics and how to pay attention to those that really count.
If you are into KPIs, testing, measuring and keeping progress under precise, measurable tabs this is definitely a good resource to check.
Informative. Instructive. In-depth. 7/10
Full article: http://www.seomoz.org/blog/meaningful-seo-metrics
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Good from Marketing Strategy and Business |
Scoop.it!
Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.
You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:
C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof
CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.
OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.
NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?
VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.
EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.
RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.
TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.
SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."
In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/
Via Giuseppe Mauriello
Robin Good's insight:
When you boild it down to what really counts to make a landing page effective, these are the things you seriously need to pay attention to.
Simon Cripps's curator insight,
March 11, 4:35 PM
Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another
YvonneFinn's curator insight,
March 19, 8:42 AM
Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.
Mr Branson's curator insight,
May 5, 9:17 AM
Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Collaboration has gone Google. Create a story and then share your video.
Robin Good's insight:
Google Story Builder is a great and very easy-to-use tool that allows you to create video clips that playback a story you have built between two or more characters with simple text phrases.
The final video can be shared directly on Google+ on shared as a link anywhere you like (unfortunately, no preview or thumbnail is shown when I have tried to share a video created with StoryBuilder on Facebook).
A great tool.
Free to use. (it looks like you don't have even have to register or log in to use it).
Try it out now: http://docsstorybuilder.appspot.com/
Jodi Lynn's curator insight,
Today, 10:50 AM
I could see this being used as a way to start or liven up a presentation and for students to use in class.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.
Robin Good's insight:
Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.
He writes: "Imagine being able to outreach awesome content without having to look for links.
Simply make people aware of what you are doing and get them to talk about you.
It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."
The article is rich in valuable references and tools for anyone interested in exploring this topic.
Game changing. Resourceful. 8/10
Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo
Justin Bruce's curator insight,
February 25, 8:05 PM
From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.
Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.
From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.
Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Over the years, the one thing that I’ve always noticed is that most sites aren’t optimized for search engines. Even ...
Robin Good's insight:
If you are looking for a good systematic path to to test and analyze the optimization level of your web site for major search engines, this guide by Neil Patel does an excellent job of providing you with 23 specific steps to follow.
P.S.: As a free bonus to the readers of the article, a $5,000 downloadable template is promised to track in an orderly fashion your SEO Audit collected data, at this URL http://www.quicksprout.com/files/audit.zip. After having checked the contents I have found a series of interesting examples of audit data reports for a specific site, but nothing that would resemble what I'd call a template for me to collect my SEO Audit data. Maybe a small readme file could provide some guidance to how these files should be best used or interpreted.)
Useful. Resourceful. 8/10
Full SEO Audit guide: http://www.quicksprout.com/2013/02/04/how-to-perform-a-seo-audit-free-5000-template-included/
Neil Ferree's curator insight,
February 6, 10:40 AM
I didn't know Google likes 2,400 Words on the page for Optimal Indexing
Ken Dickens's curator insight,
February 7, 2:01 PM
Search Engine Optimization (SEO) is about actions you can take to make your website more search friendly, and therefore improve your overall search results and increase traffic to your website. It is a huge category with lots of tricks and is a moving target, but this report is a good start- Ken
Side Effect's curator insight,
February 12, 6:21 AM
BallyABC provides you the best service regarding the side effect. http://bellyabc.com
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
Eval&Go is a web-based survey tool which allows you to ask and collect users feedback, preferences and suggestions in an effective and organized fashion.
Simple and user-friendly to use Eval&Go offers over 20 different survey templates and 20 types of questions that you can use while generating questionnaires that can automatically redirect users to other pages or actions depending on which answer they provide.
Final results can be exported to different formats including Word, PDF, Excel, Powerpoint.
The free available version offers:
Available in English, German, French, Spanish, Italian and Portuguese.
Pricing: http://www.evalandgo.com/pricing-survey-software/
Tour: http://www.evalandgo.com/tour/
Features: http://www.evalandgo.com/features-survey-software/
More info: http://www.evalandgo.com/
Gaurav Pandey's curator insight,
March 14, 3:45 AM
Here's another good tool to gain customer insight.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).
"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."
In this article the focus is specifically on rule n.1: Create content with your audience in mind.
Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.
Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."
Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.
Rightful. 7/10
Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641
Paola Caballer's curator insight,
June 17, 5:41 PM
Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?
Básicamente:
- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo.
- Escribirlas con las mismas palabras, en el mismo orden.
- Escribir en una extensión de 300 palabras aprox.
- Colocar las palabras -etiquetas en:
- El título del post
- La dirección URL
- Los títulos y subtítulos de los párrafos
- Los links
- Por supuesto, el cuerpo general del texto, de arriba a abajo.
Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.
A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad.
Siempre está bien recordar estos tips de cuando en vez ;)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Traffic from Google to digital publishers dropped 30% over the past eight months.
Robin Good's insight:
If you keep investing time on optimizig your site for Google, or investing in link building efforts of all kinds I suggest you give a good read to this article.
Wriiten by Awini Anburajan on Buzzfeed: "Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013...
...While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.
BuzzFeed tracked traffic referrals to over 200 publishers in the BuzzFeed Network, a group of sites that carry BuzzFeed's tracking code and include the Huffington Post, Daily Mail, NewsweekDailyBeast, Time, Sports Illustrated, Us Weekly, and Rolling Stone. Collectively the sites represent an audience of more than 300 million people globally.
Of the three major search engines — Google, Yahoo and Bing — only Yahoo saw growth in this period.
While Yahoo grew search traffic in this period, it sent 21M referrals to publishers in March, less than half of the 48M referrals sent by Google. Traffic from Bing dropped 12%."
And check this: "In March, Facebook sent 1.5x more traffic than Google, the greatest difference we've ever measured between the platforms. At the same time, we've watched traffic from other social platforms — Twitter and Pinterest -—continue to grow an audience and drive traffic traffic to publishers."
Are you ready for this?
Insightful. Informative. Must-read. 8/10
Full article: http://www.buzzfeed.com/aswini/where-did-all-the-search-traffic-go
Mr Branson's curator insight,
May 7, 7:40 AM
Google search is 'changing' but Google will GROW with video and search content is moving from written content to video advertising content from websites, blogs to every platform over this and the next century. http://www.infogurushop.com/a-z-business-video-directory-links/ the world of business, advertising and web will again transform and potentially eradicate traditional offline business practices as most of us know it as video takes center stage worldwide.
Joe Wise's curator insight,
May 13, 9:15 PM
Need an SEO guru to verify or dismantle this argument... anyone?
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
Ready to take a vacation? Found your destination but do not really know what to go and visit once you are there? KLM, has a fantastic, personalized solution that positions the company as a point of trusted reference for whoever wants to find out what's best to pay attention to, at any travel destination.
The initiative, which due to its success has become a permanent KLM offering, offers the ability to anyone using it, to invite his social media friends who have already been at your next detsination to contribute places, events and spots to visit once you get there.
All of their suggestions are printed on a unique, personalized journey map that KLM sends physically to you, and that showcases all of the suggestions and tips of your network of friends, nicely integrated with the map of your destination.
N.B.: Must see Maps cover only KLM official detsinations.
"...perfect solution to collect and organize the best things to see and do at your destination."
More info: http://mustseemap.klm.com/ot_en/create-map/intro
FAQ: http://mustseemap.klm.com/ot_en/q-and-a
Original video: http://youtu.be/dosrsAy4ENY
giusy.barbato's curator insight,
April 27, 10:43 AM
Un esempio concreto di come creare contenuto utile per un bisogno del tuo cliente
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Good from Online Curating & Social Learning Tools and Applications |
Scoop.it!
..round-up of the various tools that helped users manage their Twitter accounts by finding who to follow, following new people, unfollowing many people at once and organizing groups of users they follow into lists.
Via Frédéric DEBAILLEUL, Rui Guimarães Lima, Maria Margarida Correia, Heiko Idensen
Robin Good's insight:
If you are looking for tools that can help you cleanup, and unfollow useless or unworthy people, here is an updated list of the best free tools you can use for this task as many have shut down since Twitter latest API update.
No longer functional are Untweeps, Just Unfollow, Twit Cleaner, Who Follows Whom and Tweet Effect.
Useful. 7/10
(Image credit: TimeandDate.com)
Samuel Pustea's comment,
May 26, 7:57 AM
Oh, yes ManageFlitter is included in the list! I love that tool, I am even paying for the pro version. It's that good. All the other tools are great! Shared to Pinterest, G+, and Stumbleupon.
Mott Marvin Kornicki's curator insight,
May 26, 10:01 AM
Twitter Tools are great to sort, organize and improve our twitter presence!
Dillon Thomas's curator insight,
June 7, 12:55 AM
Managing Twitter ..to make it an effective tool, creating groups . understand who is following you who you should follow... All things Twitter
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
Jake Sorofman, Research Director at Gartner, highlights in his blog the key traits of effective online communication:
1) It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.
2) It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.
3) It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch.
4) It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text.
5) It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.
6) It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.
7) It’s organic: it’s published fast, often in response to unpredictable moments."
My comment: I think that most of these seven points are pretty accurate though I personally do not think that being neutral and simple are always strengths when it comes to effective online communications.
I guess it depends on the situation, but, in my humble view, I will likely favour more companies and individuals that a) take a stand and a side on important issues and b) that are not concerned with providing simple, superficial, easy-to-consume content.
Being organic, as intended here, is also something that in my eyes will not be a key absolute advantage point for companies, but it can definitely be in many cases a plus point.
Good points. Rightful. 8/10
Original article: http://blogs.gartner.com/jake-sorofman/forget-big-data-here-comes-big-content/
Gartner's 2013 Social Marketing Survey:
http://www.gartner.com/technology/research/digital-marketing/social-
(Image credit: Creating content - Shutterstock)
Gail Worthington-Eyre's curator insight,
April 22, 10:00 PM
Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success.
Sergey Yatsenko's curator insight,
May 7, 2:47 AM
Good contents for Nanotechnology /New IP of Nano/.
Jordi Carrió's curator insight,
May 9, 5:42 AM
Macnifiaca reflexión de Jake Sorofman y de Robinn- Recomiendo el artículo!!!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
What does it mean for online content to "go viral"? An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the...
Robin Good's insight:
ViralSearch from Microsoft Research Labs is a new means to navigating, searching, content that spreads over social media.
ViralSearch visualizes how stories get distributed and how they virally get spread online.
From the official site: "An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics."
A fantastic tool, but still in its testing phase.
Hope it will soon be available to many.
Original video: http://youtu.be/wSwOszoHuoI
Download video: http://msrvideo.vo.msecnd.net/rmcvideos/185452/dl/185452.mp4
Martin (Marty) Smith's curator insight,
March 16, 6:31 PM
Cool. Visualization of what Clair was talking about on her Sharing Is Caring post: http://sco.lt/66UOtl
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
Nick Eubanks has an excellent case study on SearchEngineWatch demonstrating how a content-based web site, built on an existing publishing platform, can reach high levels of traffic without doing any pro-active link-building activity.
Here's the gist of the story: "Useful content and a solid, well-researched roadmap is the best way to acquire organic traffic.
If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.
Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and you will start seeing improvements in your organic search."
Rightful. These guys got it right. 8/10
Full case study: http://searchenginewatch.com/article/2254983/From-0-to-1.4-Million-Visitors-in-6-Months-A-Lesson-in-Building-Organic-Traffic
Sigrid de Kaste's curator insight,
March 17, 6:47 PM
Great information and easily followed ...put your own details in place and make a go
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online.
Robin Good's insight:
Patrizia Pappalardo, a young Italian startupper, just reminded me of a useful Google web service, especially for those in the US and Canada, which has gone unnoticed for many for over a year.
Called Google Consumer Surveys it allows you to run customer surveys on just about any topic you want in a unique and innovative approach.
It works like this:
a) You create online surveys to gain consumer insight
b) People complete questions to access premium content
c) Publishers get paid as their visitors answer
d) You get nicely aggregated and analyzed data
Specifically:
1) People complete questions in order to access premium content.
People browsing the web come across your questions when they try to access premium content like news articles or videos. Opinions are valuable, so answering the question gives them near instant access to the page they want for free.
With Google Consumer Surveys, you can run multi-question surveys by asking people one question at a time. This results in higher response rates (15-20% compared with an industry standard of 0.1 - 2%) and more accurate answers.
2) Publishers get paid as their visitors answer.
Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers.
Learn how to earn money hosting surveys. (Works only for US and Canada publishers).
3) You get nicely aggregated and analyzed data.
Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface. Results appear as they come in, not days or weeks later.
In addition to raw data, charts summarize responses and insights highlight interesting differences. Using the DoubleClick cookie and the respondent’s IP address, Google Consumer Surveys infers demographic and geographic information for each response so you can easily segment by age, gender, location and more.
Check this white paper: Comparing the Accuracy of Google Consumer Surveys to Existing Probability and Non-Probability Based Internet and Telephone Surveys. (PDF, 631 KB)
FAQ: http://support.google.com/consumersurveys/answer/2753080
Pricing: http://www.google.com/insights/consumersurveys/pricing
Examples: http://www.google.com/insights/consumersurveys/examples
Case Studies: http://www.google.com/insights/consumersurveys/case_studies
Find out more: http://www.google.com/insights/consumersurveys/home
Richard Stadler's curator insight,
March 5, 4:04 AM
I like the added value to both the reader and the supplier.
Gaurav Pandey's curator insight,
March 14, 3:41 AM
It could turn out to be a great tool for entrepreneurs looking to launch a new business/product. Gauging the market size and customer segments can be a daunting task and at the beginning most people start with what can be best described as a set of hypotheses about who their target customers are and what's the best product - market fit. Google Surveys, coupled with the good old "get out of the building and talk to people" method is a great way to gather thsi information.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by Robin Good from Just Story It |
Scoop.it!
http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...
Via Karen Dietz
Leaders Online's curator insight,
March 13, 6:48 AM
Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.
Useful, resourceful. 7/10
P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.
In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.
Gaurav Pandey's curator insight,
March 6, 5:38 AM
Robin Good's insight:
Here's what Robin Good (the original curator) has to say about the article, so you know why no 1 is missing from the list. He's spot on, I'd say :
Robin Good's insight:
Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.
Useful, resourceful. 7/10
P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.
In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Facebook's new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search.
Robin Good's insight:
How to SEO-optimize your Facebook official Page? Here is some good basic advice from John Haydon at SocialFish. Eight key things to work on now, that can make a big difference when people search on Facebook with Graph Search functionality.
Useful. Well illustrated. 7/10
Full article: http://www.socialfish.org/2013/02/how-to-improve-your-facebook-page-seo.html
Philippe Trebaul's curator insight,
February 20, 7:48 AM
Facebook SEO: Huit étapes pour optimiser votre Fan Page FB Rechercher Graphique
Rechercher Facebook Graphique nouvelle est très différente de recherche Google. Avec la recherche graphique, vous pouvez combiner des recherches de mots-clés avec des amis qui avez partagé le contenu sur Facebook liée à cette recherche.
Article complet: http://www.socialfish.org/2013/02/how-to-improve-your-facebook-page-seo.html
Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search via @amisant http://sco.lt/...
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
Must-read article for anyone who has been investing any significant time or resources into link building efforts.
From the original article intro: "The Google Penguin updatehas changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons of links using exact keywords as the anchor text.
In the wake of Penguin, uncertain exactly where the thresholds and ratios are. Just how well distributed should our anchor text be in order to get the best results?
We have been busy with research on the subject and, not too long ago, discovered what Rand Fishkin at the SEOMoz blog had to say for their Whiteboard Friday series. Much of what we’ve observed has fallen in line with his predictions."
Must-read. Save yourself some serious time and risk. 7/10
Neil Ferree's curator insight,
February 4, 9:06 AM
Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they don’t directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is
Michelle Hamel's curator insight,
February 15, 9:20 AM
Good Bye Anchor Text, Welcome Co-Citations: Revolution in Link Building for 2013 Revealed
Chris Agro's curator insight,
March 16, 2:34 PM
More info about citations and how they are used in Google to rank.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com
la fórmula sigue siendo un misterio, pero todo ayuda