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Bottom-up, consumer-centered online marketing strategy news
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Robin Good
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Scooped by Robin Good onto Internet Marketing Strategy 2.0 |
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Robin Good's insight:
If you are trying to identify your online usiness niche, I suggest you give a good read to this short article by Brian Clark of Copyblogger, in which he explains in simple words which things you should be paying attention to before you make your final choice.
Right on the mark. 7/10
Full article: http://www.copyblogger.com/find-a-viable-niche/
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Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.
However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.
In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month. Via Martin Gysler
Robin Good's insight:
If you are looking for tools that allow you to easily share any news, image or video on all of your social media channels, including Google+, this is a useful and updated resource to reference. 
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:32 PM
integrate your marketing efforts!.. in social media 
Venkatesh Iyer (venkyiyer.com)'s curator insight,
May 18, 2:22 AM
I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post.
Venkatesh Iyer (venkyiyer.com)'s curator insight,
May 18, 2:22 AM
I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post. Delete the scoop?
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A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]
Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/ Via Martin Gysler Delete the scoop?
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A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, but style can vary greatly, depending on what voice you need to use.
Activities that support these pillars can include online promotions and ads, print advertising and content, SEO/ SEM activities, events (online and in-person), and more.
Via Giuseppe Mauriello, Martin Gysler Delete the scoop?
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Robin Good's insight:
Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news. Useful, resourceful. 7/10 P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer. In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future. 
Gaurav Pandey's curator insight,
March 6, 5:38 AM
Here's what Robin Good (the original curator) has to say about the article, so you know why no 1 is missing from the list. He's spot on, I'd say : Robin Good's insight:
Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.
Useful, resourceful. 7/10
P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.
In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.
Full list:http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/
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Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.
For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates.
But for those who aren’t, finding those timeline ready apps can be a massive headache.
Here some valuable inspiration. Via Martin Gysler Delete the scoop?
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Intersting concept and every entrepreneurs starting point in deciding on fine tuning their ideas