Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
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How a Landing Page Evolves Over The Years: 37signals Basecamp 2004-2012

How a Landing Page Evolves Over The Years: 37signals Basecamp 2004-2012 | Internet Marketing Strategy 2.0 | Scoop.it

Excerpted from original the article:

 

A company’s landing page (i.e., homepage) is a critical marketing asset for a company.

 

In many cases, it’s one of the first impressions that customers have of your products and service

 

Thanks to the Way Back Machine, I was able to capture screenshots of Basecamp’s landing page iterations over time. (from 2004 to 2012)

 

I’m focusing on just the major landing page changes, paying special attention to above the fold revisions. 

 

Curated by Agostino Caniato:

http://bit.ly/Landing-Page-World

 

How was the Basecamp team able to significantly improve its landing page over time, from 2004 to 2012? Find out in this excellent analysis by Michael Fern http://bit.ly/LEzHMb

 


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Rescooped by Robin Good from Landing Page World
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What To Look For When Reviewing a Lead-Gen Landing Page

What To Look For When Reviewing a Lead-Gen Landing Page | Internet Marketing Strategy 2.0 | Scoop.it

 Excerpted from the original article: "In this post Carlos and myself (Oli) are going to analyze one of our customers – Vinoetic.com – landing pages (after they opted to allow us to get our opinionated hands on it).

 

Our goal is for it to be an educational exercise that can hopefully help improve the page.

 

Warning for the creator of the page: There are going to be some criticisms, but our goal is for this to be useful to you so that you can have a more successful campaign in the future.

 

1. The Main Headline

2. The Call to Action (CTA)

3. Personas (who is this product/service for?)

4. Big Background Image

5. What is the purpose of this page?

6. Explain your benefits

7. What am signing up for?

8. Interaction

9. Privacy Policy

10. Is this a Landing Page or a Microsite?"

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/Jh088v


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