Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+

Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+ | Internet Marketing Strategy 2.0 | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+.


We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler
Robin Good's insight:


If you are looking for tools that allow you to easily share any news, image or video on all of your social media channels, including Google+, this is a useful and updated resource to reference.

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Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
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Enhance Your Facebook Page: 25 Timeline Ready Apps

Enhance Your Facebook Page: 25 Timeline Ready Apps | Internet Marketing Strategy 2.0 | Scoop.it
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

 

For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates.

 

But for those who aren’t, finding those timeline ready apps can be a massive headache.

 

Here some valuable inspiration.



Via Martin Gysler
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How To Create Harmony with Your Online Content Voices | Content Marketing Institute

How To Create Harmony with Your Online Content Voices | Content Marketing Institute | Internet Marketing Strategy 2.0 | Scoop.it

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, but style can vary greatly, depending on what voice you need to use.


Just as marketers wear many hats in their day-to-day activities (publisher, advertiser, PR agent, social guru, analyst, etc.), so too must we adopt different voices to suit the channel, audience, and piece we’re working with.

 

Activities that support these pillars can include online promotions and ads, print advertising and content, SEO/ SEM activities, events (online and in-person), and more.

 


Via Giuseppe Mauriello, Martin Gysler
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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Internet Marketing Strategy 2.0 | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


Via Martin Gysler
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How To Build A Tribe On Twitter

How To Build A Tribe On Twitter | Internet Marketing Strategy 2.0 | Scoop.it

This piece was written by Sean Platt for his blog. It is full of great information on how to use twitter and build a community of people which can result in tremendous opportunities for you.

 

Intro:

 

Because attention is so easy to gather on Twitter, and because your follower count can climb with the speed of a soaring stock, you might find yourself falling into the too typical trap of thinking Twitter’s purpose is to gather as much attention as possible. It’s not.

 

**Attention is great, but it’s only the end result of getting what you’re really after – quality relationships.

 

Here's what caught my attention:

 

**The best way to get the most from your Twitter conversations is to understand the ecosystem.

 

**Twitter isn’t a chat, it’s a never-ending party.

 

**When you have a conversation with someone, one-on-one, the two of you are both engaged; two listeners sharing a single conversation.

 

**Take time to get to know your fans. Not just because they’ve been helping you out and you want to repay the favor, but because they can help you understand more about who your audience is and how you can serve them best.

 

You want to find the signal through the noise, and filtering your tweets is a great way to make that happen. 

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sdWbM7]


Via janlgordon
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