Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Facebook Fan Pages Worldwide Ranking Catalogue by Category and Country

Facebook Fan Pages Worldwide Ranking Catalogue by Category and Country | Internet Marketing Strategy 2.0 | Scoop.it
Browse all Facebook pages and discover the most important KPIs and amazing insights. Select the country and category to refine your results.
Robin Good's insight:



Thanks to FanPageKarma, an excellent web app to learn and improve your social media marketing by learning directly from your competitors, has just published a worldwide catalogue of Facebook Fan Pages categorized by sector and country.


For each brand included in the catalogue you can check the existing number of fans, its growth rate and page performance, and compare these with the ones of your own Facebook page.


My comment: This is a great resource to find and collect great examples of effective social media strategies by finding the best performers by country or by specific industry sector. 


Very useful: 8/10


Full catalogue:

http://www.fanpagekarma.com/facebook-catalogue/ 




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Mariale Peñalosa Arguijo's curator insight, October 24, 2013 1:32 PM

add your insight...

 10
Javier M - AxiomaWL's curator insight, October 28, 2013 7:17 AM

Awesome resource !

Moses B. Tambason's curator insight, November 9, 2013 2:43 PM

More people are running to charity tube to post free videos and watch free videos than posting on you tube. Try posting at charity tube and you will never leave. http://www.africatube.net/ More visitors and more video views. Don't take our word for it, try it. Post one same video on youtube and put it on  http://www.africatube.net/ and return ater five hours and compare the viewers rate and decide for yourself. Create your very own group or forum and control who watch it and invite everyone to watch the video. Above all, post video in English or in any language and viewers can watch video description in their own language. Try it and let us know your experience. Above all it is absolutely free like youtube

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Facebook Conference: Think of Brands As People

Facebook Conference: Think of Brands As People | Internet Marketing Strategy 2.0 | Scoop.it

Austin Carr writes on FastCoCreate.com: "Yesterday at New York’s fMC, the Facebook Marketing Conference, the company echoed that very sentiment as it argued that following brands on Facebook is no different than following friends and family.

 

Introducing a suite of new advertising tools--enhanced brand Pages, premium offers, mobile ad placements--the social network reasoned that users would appreciate the additional avenues advertisers now have to reach them, because advertisers share "quality" content.

 

"Our main objective is to make sure that over time, the advertising is as good as the content you would receive from your friends or family," said Carolyn Everson, Facebook’s VP of global marketing solutions. "It’s very similar to your own Facebook experience.

 

There are certain friends that you probably love getting updates from--they are witty and interesting--and that’s really what we’re trying to do with brands: Stop thinking about brands over here and people over here, but actually [think of] brands as people.

 

Facebook is definitely trying to push brands to use the social network to create more engagement, as it seems more and more difficult on the crowded platform. 

 

But we know now that content is king and context is god.

 

Being a publisher not only gives you control on what you share but from where you share it. How to get more visibility than that?

 

Nothing is more powerful than publishing your content where you have a chance to be heard. 

 

Full original article: http://www.fastcocreate.com/1680020/facebook-brands-are-people 


(Edited by Robin Good)


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The Flawsome Trend: People Embrace Humanized Brands That Are Brilliant While Admitting Their Flaws

The Flawsome Trend: People Embrace Humanized Brands That Are Brilliant While Admitting Their Flaws | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Trendwatching.com focuses this month on a new interesting emerging trend: FLAWSOME.


A growing number of people cannot stand anymore the idea of buying services and products from companies that sell themselves through a facade of superhuman perfection and infallibility.


What many consumers are looking for increasingly, are brands capable of admitting their faults, and being humble enough to come down from their traditional branded pedestals.


From the article briefing: "Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*:


a) Brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome.


b) Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity.



The two key drivers fueling the FLAWSOME trend:


1) HUMAN BRANDS: Everything from disgust at business to the influence of online culture (with its honesty and immediacy), is driving consumers away from bland, boring brands in favor of brands with some personality.


2) TRANSPARENCY TRIUMPH: Consumers are benefiting from almost total and utter transparency (and thus are finding out about flaws anyway), as a result of the torrent of readily available reviews, leaks and ratings.


Great examples included.


Recommended. 9/10


Full article: http://www.trendwatching.com/briefing/ 

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