Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
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Create Clickable Information Bars with Offers and Calls-to-Action In Seconds

Create Clickable Information Bars with Offers and Calls-to-Action In Seconds | Internet Marketing Strategy 2.0 | Scoop.it

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Robin Good's insight:



InfoBark is a web app which makes it extremely easy to create simple horizontal bars that contain a specific text, offer, or clickable call to action and which can be instantly embedded ad published inside any web site, article or post.


Infobark allows you to fully customize the text, colors and background of the "information bar" you are going to create and lets you save and create more than one bar.


Infobark also tracks impressions, clicks and conversion rates allowing you to monitor its effectiveness in real-time.



Free to use.


Try out now: http://www.infobark.com/




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Robin Good's comment, August 17, 2013 5:11 PM
Yes, it does.
Javier M - AxiomaWL's curator insight, August 18, 2013 8:37 PM

Very useful !

Susan Velez's comment, September 28, 2013 10:48 AM
I've seen several people using these bars...I guess I can see why. Thanks
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How To Use YouTube To Drive Extra "Quality Traffic" To Your Website

How To Use YouTube To Drive Extra "Quality Traffic" To Your Website | Internet Marketing Strategy 2.0 | Scoop.it

James Medmore writes on SocialMediaExaminer:

"Most people think viral video when they think YouTube. Until now, you’ve been under the impression that success on YouTube meant capturing some hilariously comedic moment with your cat or unsuspecting son or daughter on video and sharing it with the world.


You’ll quickly discover that you don’t need millions of views to get results.


It’s all about the quality of your visitors, not the quantity.


Your YouTube videos will build rapport with your viewers, so that by the time they end up on your website, they are primed, pumped and ready to take action with you. In short, your conversion rates go up."


and here is the simple recipe that he suggest you use:
 

a) Give a call to action in your videos


b) add a URL to your description box and


c) add YouTube’s Call-to-Action Overlay function.


Here all the details about what they are and how to 
put them into practice: http://www.socialmediaexaminer.com/3-ways-to-use-youtube-to-drive-traffic-to-your-website/ 


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How To Write Compelling Call-to-Action Copy That Gets Visitors To Click

How To Write Compelling Call-to-Action Copy That Gets Visitors To Click | Internet Marketing Strategy 2.0 | Scoop.it

From the article: "Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects."

 

Here some immediately applicable tips for effective call-to-action copy

 

1) Begin With Subjects & Verbs:

Verbs and subjects help us to quickly glean the meaning of a sentence, acknowledging this when crafting your online call-to-action is crucial when the attention of readers is more elusive. Verbs are the part of speech that generate the most shares on Twitter.

 

2) Include Numbers:

Numbers are a great way to break through the clutter of ambiguity, be specific about your offer, and set the right expectations. A number tells visitors exactly what they’re going to get, how much of it, for how long, etc.

 

3) Use Adverbs Sparingly:

Marketers should use adverbs in their call-to-action only if it aids in the understanding of the message.

Adverbs are the part of speech that gets the fewest number of shares on Twitter.

 

4) Keep it Between 90 and 150 Characters:

The standard advice for calls-to-action has been to keep them short and concise. Your CTA should contain enough information about the benefits and specifics of your offer.

 

5) Make Language Less Technical and More Practical:

Emphasize the benefits of the offer and how it can make your prospects smarter. Stay away from overly technical jargon.

 

Full article and presentation here: http://j.mp/w6fw5h


Via Giuseppe Mauriello
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