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Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
Must-read article for anyone who has been investing any significant time or resources into link building efforts.
From the original article intro: "The Google Penguin updatehas changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons of links using exact keywords as the anchor text.
In the wake of Penguin, uncertain exactly where the thresholds and ratios are. Just how well distributed should our anchor text be in order to get the best results?
We have been busy with research on the subject and, not too long ago, discovered what Rand Fishkin at the SEOMoz blog had to say for their Whiteboard Friday series. Much of what we’ve observed has fallen in line with his predictions."
Must-read. Save yourself some serious time and risk. 7/10
Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they don’t directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is
More info about citations and how they are used in Google to rank.